Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product’s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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marketing financial services, tactical launch decisions, product elimination process, product innovator companies, new product strategy development, product elimination decision, most important evaluation factors, strategic buckets method, past sales volume, new product development models, audit criterion, launch tactics, alternative corrective actions, retail financial products, product portfolio models, weak products, elimination date, market newness, successful industrial products, weak services, expected commercial value, product innovativeness, new product committee, new industrial services, product launch strategies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Journal of Product Innovation Management, Journal of Marketing, Industrial Marketing Management, New York, Harvard Business Review, International Journal of Bank Marketing, Englewood Cliffs, Prentice Hall, Management Science, Boston Consulting Group, Journal of Business Research, Business Horizons, John Wiley, The Free Press, Von Hippel, Working Paper, Compact Disc Club, New Products Management, Butterworth Heinemann, Journal of Consumer Research, International Journal of Research, Engineering Management, Journal of Services Marketing, Cabbage Patch, Product Policy Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
marketing financial services, tactical launch decisions, product elimination process, product innovator companies, new product strategy development, product elimination decision, most important evaluation factors, strategic buckets method, past sales volume, new product development models, audit criterion, launch tactics, alternative corrective actions, retail financial products, product portfolio models, weak products, elimination date, market newness, successful industrial products, weak services, expected commercial value, product innovativeness, new product committee, new industrial services, product launch strategies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Journal of Product Innovation Management, Journal of Marketing, Industrial Marketing Management, New York, Harvard Business Review, International Journal of Bank Marketing, Englewood Cliffs, Prentice Hall, Management Science, Boston Consulting Group, Journal of Business Research, Business Horizons, John Wiley, The Free Press, Von Hippel, Working Paper, Compact Disc Club, New Products Management, Butterworth Heinemann, Journal of Consumer Research, International Journal of Research, Engineering Management, Journal of Services Marketing, Cabbage Patch, Product Policy Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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