Customer Reviews

Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

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This is not a 10 minutes guide for a great product. This is really a great place to learn how to better understand product strategy. The book covers crucial issues such as the importance of good platform strategy, differentiation and others. The text is clear and full of real life examples.

Marketing managers and product managers will appreciate this excellent book.

The idea of Product Platform or Product Architecture as being the basis for longer term success hadn't been something that I had taken into consideration in any depth before I read this book. Certainly being able to work with code and making sure it was "maintainable", and free of spagetti, was not new, but this book helped clarify for me the details of why it's imporant to plan out the product platform, and how a smartly based strategy that focuses the team on the platform first and the emd-user feature set in view of that, really improves the stability and performance of the product.

The team at Ernst and Young in Seattle that I worked with used this book as a reference as we built new web-based technologies. Thank you Michael McGrath!

I see there's a new version just released this month, and I will be purchasing it.

There is a good and generic template or framework for corporate management in US for senior managers in every company of every industry for them to be able to review their leadership, their strategy, and operation of organizations with respect to satisfaction of all the stake holders and business performance. That is Baldridge National Qaulity Award Program. This book is supplying us with very specific suggestions how the contents should be, what specific options are to respond to Criteria for Performance Excellence in crucial categories of National Quality Award. I believe this book enables every senior managers to be able to posiotion their practices in management with respect to the plentiful examples of ideas as a measure so that they will be able to find or identify his strength or weakness in every important aspects of corporte management of high-tech companies. Take a look at this book. Then you will find your own idea for improvement. When someone is there who says "I find nothing interest in this book" then he or she will be a great manager in some company achieving extraordinary and sustainable success in industry.