How to Price Your Products and Services (Harvard Business Review Paperback Series) [Paperback]

Harvard Business Review (Author)

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Book Description

Series: Harvard Business Review Paperback Series | Publication Date: September 1991

Even experienced marketing people can suffer uncertainty when they make a pricing decision. This distress arises from seemingly vague decision criteria and the competitive consequences. This collection of "Harvard Business Review" articles does not offer formulaic answers but provides ways of framing the pricing question for consumer and industrial markets. The last section of this book considers the thorny problem of setting equitable transfer prices.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Even experienced marketing people can suffer uncertainty when they make a pricing decision. This distress arises from seemingly vague decision criteria and the competitive consequences. This collection of "Harvard Business Review" articles does not offer formulaic answers but provides ways of framing the pricing question for consumer and industrial markets. The last section of this book considers the thorny problem of setting equitable transfer prices.

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Product Details

Paperback: 120 pages
Publisher: Harvard Business School Pr (September 1991)
Language: English
ISBN-10: 087584278X
ISBN-13: 978-0875842783
Product Dimensions: 11 x 8.5 x 0.3 inches
Shipping Weight: 13.6 ounces
Amazon Best Sellers Rank: #2,934,496 in Books (See Top 100 in Books)

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sales(1)

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