Professional Blogging For Dummies [Paperback]

Susan Getgood (Author)

Book Description

Publication Date: July 26, 2010 | ISBN-10: 0470601795 | ISBN-13: 978-0470601792 | Edition: 1

Take your hobby to the next level and turn your blog into real income

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.

Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.

• Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
• Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
• Suggests creative ways to keep your blog fresh, unique, and interesting
• Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Editorial Reviews

From the Back Cover

Turn a blog into real income! Here's how you build a blog-based business

If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.

• It's all in the approach — tackle things the way professionals do, by setting realistic goals and building a business plan

• Know who everybody is — understand your competition, define your audience, and find your own niche

• Get some people — do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies

• Mind your money — learn how to monetize your blog, set up a budget, and get paid

• Build a blog that brings 'em in — choose a name and a Web host, and then see how to design a killer blog

• Get the word out — promote like crazy using search engines, social networking, traditional marketing, and PR

• Crunch the numbers — explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner

Open the book and find:

• What professional bloggers know

• How to turn a hobby blog into a business

• Different ways to monetize your blog

• Why promotion is the key to blogging success

• The pros and cons of selling in your online store or someone else's

• Design tips to make your blog unique

• Interviews with successful blog-preneurs

• Ten common mistakes and how to avoid them

Learn to:

• Find your niche to build a blog-basedbusiness

• Earn income from your blog

• Create content and a design thatattract readers

• Monitor and measure your success

About the Author

Susan J. Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http://getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 1 edition (July 26, 2010)
• Language: English
• ISBN-10: 0470601795
• ISBN-13: 978-0470601792
• Product Dimensions: 7.3 x 0.8 x 9.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #285,677 in Books (See Top 100 in Books)
  • #96 in Books > Computers & Technology > Internet & Web Culture > E-Commerce

More About the Author

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful

3.0 out of 5 stars Very basic, good for a new blogger December 2, 2010

By HeaterAS

Format:Kindle Edition|Amazon Verified Purchase

I'd rate this book as great for a newbie blogger. If you've never blogged before, you need this book. If you have, you can do without.

Like all the dummies books, it is kind of scattered at times and doesn't give the whole story. You'll still need to do your own research after reading this book.

That said, I do refer to it from time to time even now as a veteran blogger.

I did buy the Kindle version and it seemed to be formatted pretty well as far as Kindle books go...

5 of 5 people found the following review helpful

4.0 out of 5 stars Excellent book for beginning bloggers April 15, 2011

By AdamSTL

Format:Kindle Edition|Amazon Verified Purchase

This book is an excellent resource for the beginners (and some non-beginners). The book does an good job of walking the reader through blog software selection, graphic design, monetizing options, etc. I was particularly impressed to see the section on setting it up as a business (LLC, Corporation, etc.), a step that is often omitted in other books on the topic but is vitally important is the blog is truly supporting a business. I would have liked to see better coverage of website/blog analytics, as a firm understanding of your blogs analytics (e.g., how are users finding your site, which pages are most popular, where are your users from, etc.) can help a blogger determine if/when changes are needed.

Overall, a good book that gives the reader a good understanding of what goes into creating a profitable blog.

1 of 1 people found the following review helpful

5.0 out of 5 stars Good For Getting Started April 17, 2012

By Jeffrey C. Hoots

Format:Paperback|Amazon Verified Purchase

As a blogging fan, I finally decided that it is time to get serious. This book is helping me go from wannabe to established blogger. Ms. Getgood does an excellent job in two areas - the step by step process and the expectations.

For the step by step process, Professional Blogging for Dummies starts with planning - discovering your niche. This makes sense because before you blog, you should know what you want to blog about. Planning not only includes blog design and host, but also copyright, legal, and accounting considerations. This is after all, about professional blogging.

About expectations - this does take time. A good blog takes about a year or two for developing and establishing a presence. That news is refreshing compared to the get rich quick stories we hear.

Our family uses this as a reference tool often, and will continue to do so with the new edition when it is released in the summer of 2012.