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Professional Digital Photography [Hardcover]

Bill Erickson (Author), Frank Romano (Author)
1.5 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

April 16, 1999 0130997455 978-0130997456 1
Digital cameras are revolutionizing image capture and delivery. In this book, top graphic arts consultant Frank Romano brings together all the information professionals need to achieve superior printed results with digital photography. Romano starts with the fundamentals of digital imaging, and presents a practical guide to all levels of digital photography equipment -- including critical information for buying the right camera. Follow digital images step-by-step, through capture, manipulating, pre-press, color management and printing -- and discover steps you can take at every stage to maximize the ultimate quality of your printed image. Finally, preview the imaging technologies of the future, and the skills you'll need to make the most of them.

Editorial Reviews

From the Inside Flap

INTRODUCTION

We cannot overestimate the importance of pictures and the roles they play in society-- how the evolution of picture taking has influenced, even shaped, life as we know it. Why is an image worth a thousand words? Think how the art and science of photography is being changed and enhanced by the ability to scan, store, and print pictures, and how networked computers allow us to put them any place, on anything, any time... almost.

The camera you have now works fine; you can even get prints in an hour in four sizes if you want to. Why do you need or even care about digital anyway? Film works; it works well. "Photographic quality" has long been considered the ultimate standard. Where does digital fit and what advantages does it offer?

Digital revolution has become digital evolution. We're past the "gee whiz" phase; now what do we do with it? What can we do with it?

A lot happens when you push the button and someone else does the rest. Conventional photography deals with the basic science of how objects, light, cameras, film, chemistry, and photo paper all conspire together to stop time and put it on something we can pass around or put on the wall. This book deals with advances in photography in the light of the emergence of digital technology.

You can get a scanner that does 4800 dpi, and an inkjet printer that prints 1200 dpi, free with the PC you buy down the street. What does that mean and what is the connection to photography? Well, you have most of your own photo publishing system. How does the photo get from paper or film to digital output, and what is digital anyway? How do you get pictures from film to computer and how do you take a picture without using film at all? We'll tell you.

The ideas behind making a photo print in Time magazine, putting an image into a Powerpoint sales presentation, or printing a poster for the entrance of a gallery for next week's opening are pretty much the same. You can even get rid of a pimple, an ex-husband, and annoying power lines in the process, and make the grass look greener, too.

Why is the fisherman's sweater you bought from L.L. Bean more of a teal than the turquoise it is in the catalog, why is it that the TVs at Sears never match, and why is the print you got from that free inkjet printer a whole lot different than the one you saw on the monitor? We'll tell you.

Images take up a lot of space and once you've got them you'll want to send them places. What do you do when you need to find some you took the other week and send them out fast. Soon you'll be knee deep into storing, sorting, searching, transmitting, and receiving images. We'll even give you the photographic low-down on databases, networks, platforms, and the ubiquitous Internet.

The power of the press belongs to those who have one. Now just about everyone has one and they're all a little different. How do you get images out of the computer and onto paper, or film, or cloth, or snowboards. We'll tell you why WYSIWYG isn't and what you can and cannot do about it.

A little technology can be a dangerous thing-- both boon and bane. Where do things appear to be headed and how much of it do you even want to deal with? We'll tell you.

From the Back Cover

The professional's start-to-finish guide to digital imaging!

The digital imaging revolution is raging. Take full advantage of it-without compromising the quality of your images! Professional Digital Photography is the first professional's guide to digital imaging, from capture all the way to print or Web! Top graphic arts consultants Bill Erickson and Frank Romano cover it all, start to finish...


* Choosing the best digital scanning and camera equipment
* Maximizing the quality of your scans
* Understanding digital image formats: JPEG, GIF, TIFF, EPS, FlashPix(tm), and beyond
* Best options for storage, image databases, and file transfer
* What every professional must know about color management
* Preparing images for printing on virtually any device, from offset to digital copier
* Organizing your workflow for digital imaging
* Trapping, imposition, RIPping, proofing, PostScript 3(r), PDF, and much more!

Whether you're a photographer, digital publisher, designer, pre-press specialist, printer, or Web professional, this book delivers the no-compromise answers, techniques, and solutions you need right now!


Product Details

  • Hardcover: 336 pages
  • Publisher: Prentice Hall; 1 edition (April 16, 1999)
  • Language: English
  • ISBN-10: 0130997455
  • ISBN-13: 978-0130997456
  • Product Dimensions: 9.4 x 7.1 x 1.3 inches
  • Shipping Weight: 1.9 pounds
  • Average Customer Review: 1.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #5,292,784 in Books (See Top 100 in Books)

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23 of 26 people found the following review helpful:
2.0 out of 5 stars An equipment glossary with an editorial bias, January 24, 2000
By A Customer
This review is from: Professional Digital Photography (Hardcover)
Professional Digital Photography was well organized and contained alot of information but seemed to be more an elaborate glossary for beginning photographers with too much space dedicated to past equipment overviews and not enough hands-on information concerning digital photography, scanning and output. The editorial style had a bias that was distracting:example,"...a microlab can process 8-10 rolls of film an hour and be operated by a highschool student with a nose ring."
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7 of 8 people found the following review helpful:
1.0 out of 5 stars A book to avoid at all costs, April 2, 2001
By 
J E Bray (DAVENTRY, Northamptonshire, United Kingdom) - See all my reviews
This review is from: Professional Digital Photography (Hardcover)
This book is serious - seriously bad! Even its title is misleading: a professional photographer does not want or need a book that includes half a page explaining what a camera shutter is - nor do most amateurs. The authors impress with their wit, but not with their ability to present information well or accurately: terms (such as "raster"), are used, but not defined until later in the book; a subject can be repeated a page or so after it is first covered; and subjects are dealt with in a superficial manner. Worst of all, the book contains serious inaccuracies eg. a CD-R has a capacity of 65MB (yes, 65), and a 15" CRT monitor weighs 40lb / 88kgs. Unless you want to spend hours checking every piece of information given, steer well clear!
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