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The book is filled with useful information for professional and hobbyist alike, such as tips on building a library of "essential texts" (including an extensive list of resources for ethnic research), samples of research reports and guidelines for proper reporting, steps for determining the validity of a document, as well as the validity of published research...the list goes on.
Each chapter has been created by a different expert in the field of genealogy, it is well cited, and gives a list of further recommended reading.
I used this text everyday as I was developing my company, and it walked me through the complicated process of writing business plans, creating and executing contracts, organizing, filing, and marketing. This is the perfect gift for the aspiring professional, or anyone who is serious about genealogical research.