Professional Marketing & Selling Techniques for Wedding Photographers [Paperback]

Jeff Hawkins (Author), Kathleen Hawkins (Author)

Book Description

Publication Date: April 1, 2001

Beyond taking great photographs, professional wedding photographers must master a workable strategy for selling their images. Entrepreneurs of all levels will learn how to create, refine, and restructure their studio business and to achieve their financial goals with professional sales techniques. Covered are valuable skills such as creating pricing strategies and dealing with clients on a one-to-one basis. Advertising techniques from print ads and direct mailing to the latest opportunities and strategies made possible by e-commerce and digital photography are discussed.

Editorial Reviews

About the Author

Jeff Hawkins has been a professional photographer for more than 20 years. Kathleen Hawkins is the vice president of the Wedding Professionals of Central Florida. They live in Altamonte Springs, Florida.

Product Details

• Paperback: 128 pages
• Publisher: Amherst Media, Inc. (April 1, 2001)
• Language: English
• ISBN-10: 1584280530
• ISBN-13: 978-1584280538
• Product Dimensions: 11 x 8.5 x 0.4 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #458,259 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars The Things Good Photographers Need Most, May 17, 2001

By 

Raymond W. Hurter "Bill Hurter" (West Covina, CA United States) - See all my reviews
(REAL NAME)   

This review is from: Professional Marketing & Selling Techniques for Wedding Photographers (Paperback)

I come in contact with thousands of talented photographers each year, both at my job as editor of Rangefinder Magazine and through WPPI (Wedding and Portrait Photographers Intl.), where I edit the monthly newsletter and help coordinate the annual convention and speaker programs. Too many talented photographers don't have a clue as to how to price their work, how to market it effectively, and how to deal with clients. The Hawkins' new book gives photographers precisely that information in an approachable, easy to follow format. If wedding photography is your profession, you need to study this book. Even if already successful, you will undoubtedly find a few things in the book you will want to incorporate into your business, especially in the area of sales and marketing strategies. It's a must-own for the modern wedding studio.

4 of 5 people found the following review helpful:

4.0 out of 5 stars Keeping customers happy, May 12, 2001

By 

Cheryl Freligh-Lugo (Dunedin, FL) - See all my reviews

This review is from: Professional Marketing & Selling Techniques for Wedding Photographers (Paperback)

This book could serve as a valuable resource not only to wedding professionals and photographers, but other special events planners as well. It contains a great deal of useful information about building relationships with your clientele and easing them through what is often a very tense and stressful (but joyful) period. It is about much more than snapping pictures...it is about creating an atmosphere to be enjoyed and remembered for years after as a wonderful experience for everyone involved. A TERRIFIC RESOURCE!

1 of 1 people found the following review helpful:

4.0 out of 5 stars Good for starting a wedding bus., February 25, 2009

By 

D. Waiters (Dallas) - See all my reviews
(REAL NAME)   

This review is from: Professional Marketing & Selling Techniques for Wedding Photographers (Paperback)

This is a good book for those starting out in the wedding business and the other books as companion to this one by Jeff. Use this as resource material and you should not be disappointed.