Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
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Book Description
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About the Author
Jeff Hawkins and Kathleen Hawkins are the authors of Professional Techniques for Digital Wedding Photography. Kathleen Hawkins is the author of The Bride's Guide to Wedding Photography, Digital Photography for Children's and Family Portraiture, Marketing and Selling Techniques for Digital Portrait Photographers, and Taking Great Digital Family Pictures. They live in Altamonte Springs, Florida.
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Inside This Book
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First Sentence:
Photography is an art form and a talent that many desire but only few possess. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yourtown Photography, John Doe, Type of Interview, Jane Doe New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Photography is an art form and a talent that many desire but only few possess. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yourtown Photography, John Doe, Type of Interview, Jane Doe New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- Step by Step by Diane Wolkstein in Back Matter
- Digital Photography Workbook by Simon Joinson in Back Matter
- Master Composition Guide for Digital Photographers by Ernst Wildi in Back Matter
- Master Lighting Guide for Portrait Photographers by Christopher Grey in Back Matter
- The Best of Digital Wedding Photography by Bill Hurter in Back Matter
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