Programming Books C Java PHP Python Learn more Browse Programming Books
Professional Search Engine Optimization with PHP and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $39.99
  • Save: $10.11 (25%)
FREE Shipping on orders over $35.
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
FREE Shipping on orders over $35.
Used: Like New | Details
Sold by Irving_Friends
Condition: Used: Like New
Comment: Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction is guaranteed! Tracking number provided in your Amazon account with every order. Crisp, clean pages; like new.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO Paperback – April 16, 2007


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$29.88
$3.92 $0.03
Best%20Books%20of%202014

NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Paperback: 360 pages
  • Publisher: Wrox; 1 edition (April 16, 2007)
  • Language: English
  • ISBN-10: 0470100923
  • ISBN-13: 978-0470100929
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,567,214 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Professional Search Engine Optimization with PHP

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.

What you will learn from this book

  • Understand the criteria that influence search engine rankings
  • Create keyword-rich URLs using PHP, Apache, and mod_rewrite

  • Use HTTP Headers to properly indicate the status of web documents

  • Create optimized content and cope with duplicate content effectively

  • Avoid being the victim of black hat SEO techniques

  • Understand and implement geo-targeting and cloaking

  • Use site maps effectively—for users as well as search engines

  • Create a search engine–friendly WordPress blog

  • Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

About the Author

Jaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on e-commerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.

Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He’s getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say “Hi,” you can reach Cristian through his personal web site at http://www.cristiandarie.ro.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Even for someone with basic familiarity with SEO will find the explanations useful.
M. Vuoncino
Your site visitors enjoy those cool looking interactive features, such as fancy menus, that can be created using JavaScript, Ajax and Flash.
Diane Cipollo
Contents: This book covers a broad range of topics, and does so in great detail and with excellent code examples.
Nate Klaiber

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Diane Cipollo on April 20, 2007
Format: Paperback
Creating a website that can be found among all the other sites on the web has always been important to the success of any site. Search engine optimization, or SEO, is as important to the marketing of a website as image optimization is to its graphic design. For dynamic-driven websites such as BellaOnline, it is a continuous challenge to maintain search engine optimization. This book by Jaimie Sirovich and Cristian Darie is written for the PHP programmer who needs to understand the many technical issues involved when programming a search-engine-friendly site from attracting search engine spiders to site promotion. Throughout the book, you will find code examples and practice exercises which show how to implement the techniques covered in the book.

The authors begin with a discussion of the programming environment including setting up the MySQL server and then move on to tools and resources for the IT professional and the basics of search engine optimization. One of the most important aspects of search engine optimization is the URL. The URLs that you generate for your pages must not only be search engine friendly but also people friendly. The authors discuss how to make the task of creating and managing search-engine-friendly URLs easier. Another problem you will encounter is duplicate content which will harm your site's search engine rating. The authors discuss many ways to prevent or minimize this problem such as using robots.txt and meta exclusion.

Your site visitors enjoy those cool looking interactive features, such as fancy menus, that can be created using JavaScript, Ajax and Flash. These same features make it difficult for search engines to find your site.
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Carsten Cumbrowski on April 26, 2007
Format: Paperback
Most websites are developed without SEO in mind. They are often developed by teams that have a very deep knowledge and understanding about programming websites and applications, databases and also general business and e-commerce. A large (if not the most) number of those teams only have little or no knowledge of SEO at all. The result is a website that might violates some of the very basic rules of creating a site that is well accessible and understandable for the human visitors as well as the non-human visitors (the search engine spiders or crawlers).

Changing a site after it is live and around for a while, when somebody realizes that search engine traffic is not the way it should be, can be very costly and in the worst cases may be even require an almost entire rewrite of the website code.

That's why is it important that not only marketers are being educated about the benefits and principles of search engine optimization, but the people that build websites as well. Who builds websites? Web developers. This book was written exactly for this audience, but also a SEO who knows most of the information to SEO provided in the book could benefit from this book. It includes a lot of very practical PHP sample source code for ready to use tools that can help marketers in their daily routine.

Although a lot of the content is not PHP specific are other parts that are using a lot of sample source code to demonstrate possible solutions, specific for Apache web servers (.htaccess), PHP and MySQL Databases.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Nathan Smith on May 11, 2007
Format: Paperback
Last year, I reviewed the book Ajax and PHP by Cristian Darie. Since then, he and I have kept in touch. When he asked if I would like to read his latest writing endeavor, Professional Search Engine Optimization with PHP, I was immediately interested. He joined Jaimie Sirovich in co-authoring this one, and they are also writing a companion version on SEO with ASP.NET. Their ASP.NET edition will be available in August of 2007. First off, here's a bit of background info about the authors.

Jaimie Sirovich is a self-titled "SEO Egghead" and is a hybrid programmer turned search engine marketer. What makes him uniquely qualified is that he understands the tech side of SEO and isn't just a slimey snake oil salesman who spouts off conjecture. He holds a bachelor's degree in Computer Science.

Cristian Darie is a software engineer and PhD student, currently studying distributed application architecture for his dissertation. He has published several books on a variety of web topics - including: Ajax, ASP.NET, PHP and SQL. Needless to say, he is himself quite the server-side programmer as well.

The book starts off by defining who it is written for: PHP programmers and search engine marketers. Programmers will benefit because this book talks about the factors that help improve readability of URLs for both humans and search engines. For instance, using Apache's mod_rewrite to create:

(...)

As opposed to:

(...)

Marketers will benefit from this book because rather than rely on the myriad of disinformation that is available (leading one another in circular logic), they can start to understand things from a more concrete perspective and begin to make more accurate assessments.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews