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Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.
What you will learn from this book
Create keyword-rich URLs using PHP, Apache, and mod_rewrite
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
Create a search engine–friendly WordPress blog
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He’s getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say “Hi,” you can reach Cristian through his personal web site at http://www.cristiandarie.ro.
Even for someone with basic familiarity with SEO will find the explanations useful.
Contents: This book covers a broad range of topics, and does so in great detail and with excellent code examples.
Good book for web developers. Haven't used it much so I can't give it full stars.Published 3 months ago by Wilkerda
This book came out in 2007 when a lot of SEO concepts and ideas were not well defined.
Four years later, this book is still as powerful as before. Read more
I've read a number of other resources on the subject of SEO, and this one is definitely the best I've encountered. Read morePublished on August 1, 2008 by Karim Motani
Given the relative advanced topic of this book, I was surprised to find a section on how to get your "playground" up and running. Read morePublished on July 30, 2008 by Kevin P. Ellens
This book was perfect. I came from no knowlage of seo to fully understanding it. I bought this and Search Engine Optimization an hour a day together, and as good as the other book... Read morePublished on May 24, 2008 by Steve
When I first started making web sites, I thought that a good title, a few META tags, and some relevant content would achieve a high ranking on a search engine. Read morePublished on March 9, 2008 by L
I've read through this book from first to last page in a hope of finding any valuable information and must say, that most of what the book suggests is of no value to any... Read morePublished on March 5, 2008 by Amazon Customer
I am an experienced programmer but new to the world of SEO. This book gave me a very solid understanding of the range of factors that influence a page's ranking in search engines. Read morePublished on February 19, 2008 by AFraz
This book was a great refresher and provided insight into some complex SEO concepts. Job well done.Published on February 18, 2008 by Mayer Reich