Professional Services Marketing gives you the field-tested, research-based approaches and tactics your organization needs to succeed. It helps you sort the wheat from the chaff among the many and varied marketing strategies and tactics, allowing you to make the best possible decisions for you and your business while avoiding the common mistakes unique to professional services firms.
The book covers five key areas your firm can't grow without:
Professional Services Marketing includes case studies that illustrate the successes and failures of other firms, as well as firsthand stories from well-respected industry professionals. It helps you make the right decisions about what to do, what to spend, and how to place key people in the right roles to maximize their time and energy. Plus, it will help you avoid dreaded mistakes that lead to unproductive marketing efforts and keep you up to date on the latest thinking in the industry.
Centered around primary research on the way clients buy and reliable insight from successful firms, this is the perfect guide to growing your business for consultants, attorneys, technology professionals, accountants, engineers, and any other professional services provider.
John E. Doerr is Co-President of Wellesley Hills Group and has spent thirty years in professional services leadership. He consults, speaks, and writes on the strategy and tactics of marketing and business development for professional services. For more information or to contact the authors, please visit www.whillsgroup.com or www.raintoday.com.
This is a must read for anyone in the professional services business.
The book clearly differentiates itself from other books on marketing because Schultz and Doerr offer ideas and strategies specific to those in professional services.
It is a solid, well thought out and researched book that is truly unique and helpful for those of us committed to professional services marketing.
A clearly written and useful book on how marketing can provide a framework in which service professionals can begin to appreciate marketing as a process, how it works, and how... Read morePublished 18 months ago by oscar
Great book - read from beginning to end or jump around. I have been putting together yearly marketing plans/budgets for years and found that this is was extremely helpful. Read morePublished 20 months ago by J. Allyn
This is an excellent book about focusing on what matters in branding and lead generation. Like most business books, it's not rocket science, but it's a nice refresher and helps... Read morePublished 21 months ago by Rachel K Elias
We work with surgeons and ambulatory surgical centers to market their outpatient surgery center business and their practices. Read morePublished 21 months ago by Blayne Rush
Not what I thought I was ordering. Way to complex. Have to have a Phd to decifer. Get Trusted Advisor instead.Published on September 21, 2012 by Kevin Tharpe
Very interesting reading. Usefull. Focused. Helpful. Just wished for a bit more practical advice/methodology on "how to implement" theses services in the organization.Published on June 19, 2012 by samado
I've been a professional services marketer for more than 20 years and have worked with a couple of the largest global firms in their space. Read morePublished on May 11, 2012 by R Chance
It's easy to see that the authors have spent very little time actually marketing professional services (their own, perhaps) This is nothing more than a distillation of prevailing... Read morePublished on September 21, 2010 by Frohman
I lied. I didn't read all of it. I stopped at page 56, when the authors got on board the billable hour train - 4 sentence "... Read morePublished on June 22, 2010 by Joel M. Ungar