Addressing the reservations many wedding photographers have about digital photography, this guide explains the many valuable benefits of this technology, including saved labor costs and quick turnaround time. Topics covered include equipment selection and usage; scheduling digital prewedding, wedding day, and postwedding sessions; managing the workload; and using digital proofs. Photographers learn how to market their images-from dealing with client questions to pricing images-and how to use digital imaging software to make easy and effective corrections to flawed images. Providing practical information on running a profitable photography business, this book also gives important technical instruction that will help photographers embrace technology and realize the true potential and profit of their art.
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Book Description
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About the Author
Jeff Hawkins has been a professional photographer for 20 years. Kathleen Hawkins is the president of Wedding Professionals of Central Florida. She is the author of Bride's Guide to Wedding Photography. They are the authors of Professional Marketing & Selling Techniques for Wedding Photographers. They live in Altamonte Springs, Florida.
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Most Helpful Customer Reviews
19 of 19 people found the following review helpful
Format:Paperback
My wife and I are long-time photographers (digital and film) who are planning on adding wedding photography to our resumes. We found this book to be useless.
Consider the title: Professional Techniques for Digital Wedding Photography. First, there is very little content in this book that would qualify as a "professional technique." In fact, only a handful of pages are dedicated to any sort of photographic technique. Second, much of the book is wasted trying to convince the reader that it's time to invest in digital photography. Well, if you've purchased a book for "...Digital Wedding Photography", there's a pretty good chance that you've already made (or are about to make) the leap into the digital medium.
As for content, I am not sure to whom the authors are targeting this book. The initial chapters are spent trying to convince the professional photographer that his/her days are numbered if he/she is still shooting film. The remainder of the book appears to be targeting aspiring wedding photographers by providing a marginally useful discussion of the business end of wedding photography (something a professional is already familiar with) along with a very shallow treatment of Photoshop techniques. Finally, the photos are, by and large, less than inspirational.
If you are a newbie hoping to start your own wedding photography business, this book may provide a few useful tidbits but won't do much to get you there. More likely, you will be annoyed by the condescending digital-or-nothing tone prevalent throughout this book. If you are a professional photographer, then you are probably already familiar with the pros & cons of switching to digital photography. If not, I suggest putting the $30 toward a new lens and try a free book instead: the Yellow Pages. Find a nearby professional camera shop. You'll get more information regarding the costs and advantages of going digital than you will from this book.
Consider the title: Professional Techniques for Digital Wedding Photography. First, there is very little content in this book that would qualify as a "professional technique." In fact, only a handful of pages are dedicated to any sort of photographic technique. Second, much of the book is wasted trying to convince the reader that it's time to invest in digital photography. Well, if you've purchased a book for "...Digital Wedding Photography", there's a pretty good chance that you've already made (or are about to make) the leap into the digital medium.
As for content, I am not sure to whom the authors are targeting this book. The initial chapters are spent trying to convince the professional photographer that his/her days are numbered if he/she is still shooting film. The remainder of the book appears to be targeting aspiring wedding photographers by providing a marginally useful discussion of the business end of wedding photography (something a professional is already familiar with) along with a very shallow treatment of Photoshop techniques. Finally, the photos are, by and large, less than inspirational.
If you are a newbie hoping to start your own wedding photography business, this book may provide a few useful tidbits but won't do much to get you there. More likely, you will be annoyed by the condescending digital-or-nothing tone prevalent throughout this book. If you are a professional photographer, then you are probably already familiar with the pros & cons of switching to digital photography. If not, I suggest putting the $30 toward a new lens and try a free book instead: the Yellow Pages. Find a nearby professional camera shop. You'll get more information regarding the costs and advantages of going digital than you will from this book.
10 of 10 people found the following review helpful
Format:Paperback
WOW!!! For anyone thinking about moving into Digital Wedding Photography this book is a must have. I have operated a Photography Studio for over 25 years and have taught and attended hundreds of seminars thru the years and have never seen a more down to earth, thought provoking system. Jeff and Kathleen lay out there approach to handling a Digital Wedding from start to finish. In the book they cover every aspect of the Digital Wedding from marketing to equipment, sales, production, to the delivering the finished Wedding Album. They show you how to do simple digital special effects to add to the wedding story and your bottom line. Jeff & Kathleen show you how they lay out their workflow in a time saving fasion that keeps you files organizedand easy to work with.
This book will return at least five times the price you pay for it on your first Wedding.
George Dunlap - Master Photographer, Cr., CPP
9 of 9 people found the following review helpful
Format:Paperback
Having photographed about 45 weddings per year for the last 15 years using film, I bought this book looking for some direction. I had just purchased my first Canon D60 and was wondering, "OK, I've got the digital camera, so what do I do now"?
Although the information on wedding albums, marketing and sales will be old news to the more seasoned wedding photographer, it is all VERY sound advice and will be very helpful to those just starting out in this challenging field.
Here's where this book shines. The information presented on what type of media to use, digital workflow and numerous proofing methods will be absolutely priceless to those photographers who are considering, or are in the process of switching, from film to digital capture. There are also a few examples presented on how to quickly make your images stand out through some simple digital manipulation techniques. These techniques will be helpful whether you're an experienced image editor or are just starting out.
If you are making the switch from film to digital wedding photography, this book will save you a lot of time, money and headaches.
Most Recent Customer Reviews
Out of date and not particularly helpful
While the author's enthusiasm is admirable, this book is primarily about convincing the reader to switch from film to digital -- and how the reader and their employees should... Read more
Published on January 10, 2009 by Taeha
One of the worst!
This is a book about marketing NOT photography! If you want to know about the business side of it, this is the book to get, otherwise forget it. It's a waste of money!
Published on April 5, 2006 by Dominicus Iskandar
Focus is on the Business of Photography
Do not look at this book if you are interested in improving your photography. I has a few "tricks" for making some slick modern looking images in post production, but there is... Read more
Published on April 19, 2005 by Tim Faust
It's not about photography, it's about imaging and marketing
The book starts by highlighting the savings a studio can realize on film, developing, proofs, etc. and then goes on to outline the $30,000 to $40,000 investment needed (not... Read more
Published on March 10, 2005 by Slick Rick
Wedding Photography by Kathleen Hawkins
This is an excellent work which teaches how to plan a wedding with particular emphasis on the photography. The author discusses three types of photogs i.e. Read more
Published on November 15, 2003 by Dr. Joseph S. Maresca
AWESOME BOOK!
This book is terrific! It is just what I needed to make the leap. I have been photographing portraits digitally but I have been hesitant to take the plunge with my weddings. Read more
Published on December 12, 2002
Awesome!
I have read about five books on wedding photography and this book is the best I have read yet. A great tool for anyone interested in digital wedding photography. Read more
Published on December 9, 2002 by Vic Whitmore
Good technical advice but...
I disagree with the sales/marketing methods described in this book. The sales tactics described are borderline "high-pressure" if you ask me. Read more
Published on September 13, 2002 by S. Johnson
unfortunately it's disappointing...
This book does have a few useful tidbits. For instance, it explains how to speak about digital photography to your clients so they see it as an advantage/so they feel that they are... Read more
Published on September 7, 2002
to shallow
I have Sint's book on wedding photography which is a gem. It is packed with information and beautifull pictures.
Compared to Sint's book, this one is a huge disappointment. Read more
Compared to Sint's book, this one is a huge disappointment. Read more
Published on August 29, 2002 by Nello
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