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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video Paperback – November 23, 2010


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Editorial Reviews

From the Back Cover

Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion website-www.HyperSyndicate.com-includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.

About the Author

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
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Product Details

  • Paperback: 306 pages
  • Publisher: Focal Press; 1 edition (November 23, 2010)
  • Language: English
  • ISBN-10: 0240815092
  • ISBN-13: 978-0240815091
  • Product Dimensions: 0.8 x 7.2 x 9.5 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,332,952 in Books (See Top 100 in Books)

More About the Author

Richard Harrington

A certified instructor for Adobe and Apple, Rich Harrington is an expert in motion graphic design and digital video. His producing skills have been recognized by AV Video Multimedia Producer Magazine who named him as one of the Top Producers of 2004.

Rich is a member of the National Association of Photoshop Professionals Instructor Dream Team, and a popular speaker on the digital video circuit. He has managed conferences since 2003 for the National Association of Broadcasters.

Rich's book, Photoshop for Video, was the first of its kind to focus on Photoshop's use in the world of video. He is also a contributing author for From Still to Motion, Video Made on a Mac, and Producing Video Podcasts. Rich is also the author of Understanding Adobe Photoshop CS5: The Essential Techniques for Imaging Professionals.

A Masters Degree in Project Management fills out Rich's broad spectrum of experience.

Customer Reviews

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Most Helpful Customer Reviews

Format: Paperback Vine Customer Review of Free Product ( What's this? )
Web has been a revolutionary invention in many respects. One of the more significant online developments in recent years has been the explosion of online videos. Small video clips are as old as the web itself (they are easy to imbed into HTML), but in recent years there has been a tidal shift in terms of availability, accessibility, and social interconnectivity of video content. The rise of YouTube, as well as myriad other video sharing websites, as well as the widespread reach of broadband internet, have fueled the growth of amateur video production. Most of these videos have very poor production quality, and rely mostly on quirkiness and idiosyncrasies of their content for their reach to the wider audience. However, with just the right kind of time and effort it is possible to create really good professional-looking video that will attract wide audience and help you promote your video creations. "Professional Web Video" aims to do just that, and give enough information to amateurs and aspiring professionals to create high quality video for the web.

This book has a lot of useful, actionable advice. It doesn't waste any of the space on useless rhapsodizing about the importance of various video techniques and approaches. It is peppered with insightful tips, most of which appear on the margins. As expected from a book on visual arts, it includes plenty of pictures and diagrams that really drive home the points that it's trying to make. The topics covered in the book are presented sequentially in terms of difficulty and the place they occupy in a typical video production workflow. It is possible to read them non-sequentially, but for the best results going through this book in order will make for the best learning results.
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2 of 2 people found the following review helpful By Just Me on June 18, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book gives great info. Easy to understand. Very thorough - lots of information, very well presented, with tons of helpful tips. I hesitate to use the word tips there, since it implies something small. What I mean is that the book includes many very useful and significant pieces of information that I suspect would be left out of most books, due either to lack of knowledge or lack of understanding what detailed information is useful. This book provides such a wealth of useful info, without turning into a dry textbook. The use of pictures is GREAT -- they are very well used to help explain the text. Enjoyable to read.

When I use Amazon's "Click to Look Inside this book" feature, I always check the Table of Contents, but seldom check the Introduction. I doubt that I'm alone in that, Since this book's Intro gives a good summary of it's chapters, I trust that the authors won't mind if I put it here. Please note, though, that these brief summaries don't do justice to the breadth and depth of information actually presented in the chapters. That said, here it is:

The Evolution of Web Video
Chapter 1: Making Great Web Video -- Learn how to determine your genre and technical approach. You'll also get a sense on the size of the web audience and business opportunities.

The Production of Web Videos
Chapter 2: Essential Preproduction -- This chapter covers important decisions about determining your production needs as well as budgeting your show. Learn practical advice for mapping your production and working with talent.
Chapter 3: Audio is Half Your Program -- Learn how to record great sound for your web video. We also explore options for using music in web productions.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
When it comes to technical books dealing with the creative arts such as filmmaking, theater, etc, Focal Press has consistently delivered well-written, lavishly illustrated books that continue to impress. Professional Web Video is the latest book I have gotten from Focal Press and it is just absolutely brilliant in readability and overall execution.

Video is HUGE now and will continue to be huge in the future on the Internet. Far too much of the video that is currently being produced by amateur and even more seasoned producers, is not of the best quality the medium is capable of delivering. It does take a lot of knowledge to enable you to produce high-quality web video that still has reasonable file size and engaging content. This book takes the big-view and covers all the essentials in a surprisingly complete way. All the basics are covered including planning, obtaining talent, lighting, audio, graphic insertion, editing, encoding and more.

I had a general lack of proper knowledge about the various encoding options available to me. Although I've heard of MPEG-4, H.264, QuickTime, Flash, HTML5, etc, I never really understood the differences in them and why I would want to choose one over the other. After reading the chapter on Encoding Video for the Web (Chapter 8) I now have a much greater understanding of the encoding formats and how to choose the best format for the appropriate delivery method. As an example, you would not probably not want to use the same format to encode a video destined for an iPod as you would for a video destined for a DVD. Flash video gets its own entire chapter and I learned quite a bit from that as well.

After you've learned about how to produce a great video, there are chapters on how to promote, monetize and distribute your video.
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