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Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion website-www.HyperSyndicate.com-includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.
A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
This is a simple and direct enough approach to a very rich subject matter but the book just gave me a head ache of which I am sure many will comment on. Read morePublished on May 24, 2013 by Amazon Customer gracies mom
This book was far more than I was expecting. I was thinking this was just going to be the technical information about formats and some post production. Read morePublished on April 9, 2013 by Bryan Newman
This book is well suited to individuals wishing to publish videos on the web, either for personal or commercial reasons.Published on January 8, 2013 by Greg F.
As an amateur video editor with several music videos under my belt, I was hoping that this book could "ground" be in some solid principals. Read morePublished on August 25, 2011 by E. Garcia
This is a very good how-to guide about video production that is perfect for beginners. The book is easy to understand, it contains tons of examples, and also provides advice on... Read morePublished on July 28, 2011 by Melissa N.
If you're a beginner and you really want to get good at web video, this is the book you need. It goes into great detail on everything from planning your video to lighting to audio... Read morePublished on July 28, 2011 by Rebecca Haden
This book review is part of my obligation to Amazon for accepting to be a member of the Vine program, a club of selected customers that provide opinions about "new and pre-released... Read morePublished on July 9, 2011 by Esperanza Reynolds
Web videos are everywhere. From harmless youtube videos to those fantastic web series and viral videos we love. Read morePublished on June 23, 2011 by Paulo Leite
I've read and liked a few books in this Focal books series. Though titled "Professional Video", this book says little more than several other publishers' introductory video books... Read morePublished on June 22, 2011 by Chen Sun