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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video Paperback – November 23, 2010

4.5 out of 5 stars 15 customer reviews

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Editorial Reviews

From the Back Cover

Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion website-www.HyperSyndicate.com-includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.

About the Author

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
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Product Details

  • Paperback: 306 pages
  • Publisher: Focal Press; 1 edition (November 23, 2010)
  • Language: English
  • ISBN-10: 0240815092
  • ISBN-13: 978-0240815091
  • Product Dimensions: 7.4 x 0.7 x 9.6 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,537,327 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book gives great info. Easy to understand. Very thorough - lots of information, very well presented, with tons of helpful tips. I hesitate to use the word tips there, since it implies something small. What I mean is that the book includes many very useful and significant pieces of information that I suspect would be left out of most books, due either to lack of knowledge or lack of understanding what detailed information is useful. This book provides such a wealth of useful info, without turning into a dry textbook. The use of pictures is GREAT -- they are very well used to help explain the text. Enjoyable to read.

When I use Amazon's "Click to Look Inside this book" feature, I always check the Table of Contents, but seldom check the Introduction. I doubt that I'm alone in that, Since this book's Intro gives a good summary of it's chapters, I trust that the authors won't mind if I put it here. Please note, though, that these brief summaries don't do justice to the breadth and depth of information actually presented in the chapters. That said, here it is:

The Evolution of Web Video
Chapter 1: Making Great Web Video -- Learn how to determine your genre and technical approach. You'll also get a sense on the size of the web audience and business opportunities.

The Production of Web Videos
Chapter 2: Essential Preproduction -- This chapter covers important decisions about determining your production needs as well as budgeting your show. Learn practical advice for mapping your production and working with talent.
Chapter 3: Audio is Half Your Program -- Learn how to record great sound for your web video. We also explore options for using music in web productions.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
When it comes to technical books dealing with the creative arts such as filmmaking, theater, etc, Focal Press has consistently delivered well-written, lavishly illustrated books that continue to impress. Professional Web Video is the latest book I have gotten from Focal Press and it is just absolutely brilliant in readability and overall execution.

Video is HUGE now and will continue to be huge in the future on the Internet. Far too much of the video that is currently being produced by amateur and even more seasoned producers, is not of the best quality the medium is capable of delivering. It does take a lot of knowledge to enable you to produce high-quality web video that still has reasonable file size and engaging content. This book takes the big-view and covers all the essentials in a surprisingly complete way. All the basics are covered including planning, obtaining talent, lighting, audio, graphic insertion, editing, encoding and more.

I had a general lack of proper knowledge about the various encoding options available to me. Although I've heard of MPEG-4, H.264, QuickTime, Flash, HTML5, etc, I never really understood the differences in them and why I would want to choose one over the other. After reading the chapter on Encoding Video for the Web (Chapter 8) I now have a much greater understanding of the encoding formats and how to choose the best format for the appropriate delivery method. As an example, you would not probably not want to use the same format to encode a video destined for an iPod as you would for a video destined for a DVD. Flash video gets its own entire chapter and I learned quite a bit from that as well.

After you've learned about how to produce a great video, there are chapters on how to promote, monetize and distribute your video.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book was far more than I was expecting. I was thinking this was just going to be the technical information about formats and some post production. And that is there, but there is a whole lot more. This book is truly covers the entire process from Equipment and Planning, Production, Post Production, and even hosting, promotion and monetizing.

None of the sections are overly involved but they all give you a good idea of the considerations. In my eyes, the best and most needed section was about sound. I think that is the biggest separator from amateur and professional videos, and often off the radar for video producers.

The book is beautifully illustrated with tons of photographs, it was an easy read and truly walks you through the entire process. There obviously far more than can fit in this book, but this is all you really need to know to plan a high production value video and get your message on the web. I highly recommend the book to anyone looking for a starting point in producing videos for the web.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I liked this book a lot. But again, as with most books I seem to read these days, I did not love it. When I read the title I expected a book more like How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro that explained how to plan, produce, edit, encode, and distribute quality video. As I read the instant book being reviewed I got the impression early on that the target audience was video production service providers and not their clients. This caused me to be a bit confused as to why chapters 11 through 13 were included. Video production service providers aren't worried about hosting Web video, promoting the videos they make, or monetizing the videos.

Of course, the subtitle to this book said it would cover the content included in chapters 11 through 13. As far as I'm concerned something was off in this book. Either the focus in the early chapters was proper and the tail end of the book should have been omitted, or the focus in the early chapters was improper and the tail end of the book was OK to include.

Were chapters 9 and 10 proper to include? I'm not sure. I would probably have included them as appendix material. Certainly a knowledgeable videographer should understand flash video, podcasting, and RSS when PLANNING their work as videographers for the Web, but was such material necessary to present the workflow of creating a video: plan, preproduction, production, editing, and encoding? Probably not.

The heart of the book for me was chapters 3 through 6 that probably can be considered the covereage of the video production phase of the workflow. Loved the content in these four chapters.
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