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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video Paperback – November 23, 2010
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From the Back Cover
Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion website-www.HyperSyndicate.com-includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.
About the Author
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
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Top Customer Reviews
When I use Amazon's "Click to Look Inside this book" feature, I always check the Table of Contents, but seldom check the Introduction. I doubt that I'm alone in that, Since this book's Intro gives a good summary of it's chapters, I trust that the authors won't mind if I put it here. Please note, though, that these brief summaries don't do justice to the breadth and depth of information actually presented in the chapters. That said, here it is:
The Evolution of Web Video
Chapter 1: Making Great Web Video -- Learn how to determine your genre and technical approach. You'll also get a sense on the size of the web audience and business opportunities.
The Production of Web Videos
Chapter 2: Essential Preproduction -- This chapter covers important decisions about determining your production needs as well as budgeting your show. Learn practical advice for mapping your production and working with talent.
Chapter 3: Audio is Half Your Program -- Learn how to record great sound for your web video. We also explore options for using music in web productions.Read more ›
Video is HUGE now and will continue to be huge in the future on the Internet. Far too much of the video that is currently being produced by amateur and even more seasoned producers, is not of the best quality the medium is capable of delivering. It does take a lot of knowledge to enable you to produce high-quality web video that still has reasonable file size and engaging content. This book takes the big-view and covers all the essentials in a surprisingly complete way. All the basics are covered including planning, obtaining talent, lighting, audio, graphic insertion, editing, encoding and more.
I had a general lack of proper knowledge about the various encoding options available to me. Although I've heard of MPEG-4, H.264, QuickTime, Flash, HTML5, etc, I never really understood the differences in them and why I would want to choose one over the other. After reading the chapter on Encoding Video for the Web (Chapter 8) I now have a much greater understanding of the encoding formats and how to choose the best format for the appropriate delivery method. As an example, you would not probably not want to use the same format to encode a video destined for an iPod as you would for a video destined for a DVD. Flash video gets its own entire chapter and I learned quite a bit from that as well.
After you've learned about how to produce a great video, there are chapters on how to promote, monetize and distribute your video.Read more ›
None of the sections are overly involved but they all give you a good idea of the considerations. In my eyes, the best and most needed section was about sound. I think that is the biggest separator from amateur and professional videos, and often off the radar for video producers.
The book is beautifully illustrated with tons of photographs, it was an easy read and truly walks you through the entire process. There obviously far more than can fit in this book, but this is all you really need to know to plan a high production value video and get your message on the web. I highly recommend the book to anyone looking for a starting point in producing videos for the web.
Of course, the subtitle to this book said it would cover the content included in chapters 11 through 13. As far as I'm concerned something was off in this book. Either the focus in the early chapters was proper and the tail end of the book should have been omitted, or the focus in the early chapters was improper and the tail end of the book was OK to include.
Were chapters 9 and 10 proper to include? I'm not sure. I would probably have included them as appendix material. Certainly a knowledgeable videographer should understand flash video, podcasting, and RSS when PLANNING their work as videographers for the Web, but was such material necessary to present the workflow of creating a video: plan, preproduction, production, editing, and encoding? Probably not.
The heart of the book for me was chapters 3 through 6 that probably can be considered the covereage of the video production phase of the workflow. Loved the content in these four chapters.Read more ›
Most Recent Customer Reviews
This is a simple and direct enough approach to a very rich subject matter but the book just gave me a head ache of which I am sure many will comment on. Read morePublished on May 24, 2013 by gracies mom
This book is well suited to individuals wishing to publish videos on the web, either for personal or commercial reasons.Published on January 8, 2013 by Greg F.
As an amateur video editor with several music videos under my belt, I was hoping that this book could "ground" be in some solid principals. Read morePublished on August 25, 2011 by E. Garcia
This is a very good how-to guide about video production that is perfect for beginners. The book is easy to understand, it contains tons of examples, and also provides advice on... Read morePublished on July 28, 2011 by Amazon Customer
If you're a beginner and you really want to get good at web video, this is the book you need. It goes into great detail on everything from planning your video to lighting to audio... Read morePublished on July 28, 2011 by Rebecca Haden
This book review is part of my obligation to Amazon for accepting to be a member of the Vine program, a club of selected customers that provide opinions about "new and pre-released... Read morePublished on July 9, 2011 by Esperanza Reynolds
Web videos are everywhere. From harmless youtube videos to those fantastic web series and viral videos we love. Read morePublished on June 23, 2011 by Paulo Leite
I've read and liked a few books in this Focal books series. Though titled "Professional Video", this book says little more than several other publishers' introductory video books... Read morePublished on June 22, 2011 by Chen Sun