The Keep Calm and Carry On poster was produced in 1939 during the beginning of World War II, and was a last case scenario to be used only should the Nazis succeed in invading Great Britain, in order to stiffen resolve. 2.5 million copies were printed, although the poster was distributed only in limited numbers. The poster was third in a series of three. The previous two posters from the series: Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory and Freedom is in Peril were issued and used across the country for motivational purposes. In 2001, a copy of the Keep Calm and Carry On poster was rediscovered in Barter Books, a second-hand bookshop in Alnwick, Northumberland, and was reprinted.
