Eyeing the market free-for-all that is Russia today, American companies are sizing up their chances and jockeying for competitive advantage in a business arena fraught with risk and opportunity. This book has been designed to steer readers through every aspect of starting, maintaining and growing a successful venture in Russia. It offers advice and information, including: a directory of prime Russian business contacts; a listing of travel agents, car services, translators, lawyers, consultants and government agencies; specific "how-to" guidance on doing business in Russia - with insider tips on handling everything from the national mindset to ever changing bureaucratic structures; a review of Russia's economy - plus projections from top economists and business leaders; and details of Russian culture and etiquette - including tips and traps on such daily living issues as lodging, travel, shopping and entertainment.
Book Description
Editorial Reviews
From Publishers Weekly
Unlike other guides to venturing into Russia's budding market economy, which are directed toward corporations, this one will prove most valuable to the individual entrepreneur. Poe, a former editor of Success magazine, dismisses the scare stories, blithely noting, "Launching a business in Russia may be only twice as risky as starting one in your own hometown." Those able to match his grit will find the information here eminently practical and Poe's admonitions realistic ("There is clearly something different about the Russians."). Although he analyzes the economic prospects of each former Soviet republic, the author concentrates on how to establish a business in Moscow, primarily through franchising, and offers case histories. The appendixes alone make the book worth studying, since Poe assembles crucial specifics (with Moscow addresses and phone numbers) not covered in other guides: fax centers (average cost per page, $11); courier services (UPS among them); computer shops (Computerland, an American franchise, "is going to save your life in Moscow"); U.S. law, consulting and accounting firms with Moscow branches. Also listed are such resource publications as Moscow Yellow Pages ($45) and newsletters (a one-year subscription to PlanEcon Report , $1400).
Copyright 1993 Reed Business Information, Inc.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
A combination "how-to" book on doing business in Russia, guide to Russian culture and etiquette, and directory of business contacts, this title also provides essential economic data on all independent republics of the former Soviet Union. It identifies existing opportunities and the republics' needs as markets for investors and exporters, as well as sources for importers. The author, a journalist with considerable knowledge of Russia, offers an optimistic picture of the Russian market and defends its "chaotic conditions" as a natural part of the process leading to full-fledged "individual liberty" and "free enterprise." Much of the evidence presented is based on anecdotes about entrepreneurial success by spirited people whose persistence defeated the obstacles. Unlike Vladimir Kvint's The Barefoot Shoemaker ( LJ 5/15/93), this work extracts useful principles from these stories and turns them into practical advice and structured guidelines for would-be business operators in Russia. Good for all business collections.
- Ali Abdulla, East Carolina Univ., Greenville
Copyright 1993 Reed Business Information, Inc.
- Ali Abdulla, East Carolina Univ., Greenville
Copyright 1993 Reed Business Information, Inc.
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Most Helpful Customer Reviews
1.0 out of 5 stars
Not worth the paper that its printed on.,
By greg_nadya@compuserve.com (Glendale, Arizona) - See all my reviews
This review is from: How to Profit from the Coming Russian Boom: The Insider's Guide to Business Opportunities and Survival on the Frontiers of Capitalism (Hardcover)
Many of the chapters of this book simply include facts. These chapters are of use to anyone interested in studying Russia. However, other chapters concerning topics such as mafia, politics, etc. are either totally inaccurate or not true. Having lived in Moscow for three years studying Russian foreign policy while managing an office, I strongly urge anyone interested in Russian business to "not purchase this book." If you want an accurate account of Russian politics and economy, read The Coming Russian Boom by Layard
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