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Profit from the Peak: The End of Oil and the Greatest Investment Event of the Century Hardcover – May 2, 2008

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Product Details

  • Hardcover: 286 pages
  • Publisher: Wiley (May 2, 2008)
  • Language: English
  • ISBN-10: 0470127368
  • ISBN-13: 978-0470127360
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #1,253,864 in Books (See Top 100 in Books)

Editorial Reviews


"...enlivened by an optimistic, practical approach" (Spectator Business, October, 2008)

From the Inside Flap

There is no doubt that oil production will peak, if it hasn't already, and that all other fossil fuels will peak soon after. The important questions for investors are: when will it happen, to what extent, and what can I do to capitalize on it?

According to authors Brian Hicks and Chris Nelder, we're quickly facing the end of our oil-based economy. Half of the world's known oil reserves are gone, and with roughly a trillion barrels remaining—and consumption up to eighty-six million barrels a day—the world has about thirty years of oil left. And that's a best-case scenario.

But every crisis contains the blueprint for its own solution. As entrepreneurs, inventors, the scientific community, and even Big Oil race to find the next abundant energy source, the largest potential crisis of the twenty-first century has also become the greatest investment opportunity of this century. In fact, the International Energy Agency (IEA) estimates that at least $20 trillion will have to be invested over the next twenty-five years to meet surging energy demand.

Divided into three comprehensive parts—The Crisis in a Barrel, Making Money from the Fossil Fuels That Are Left, and Energy after Oil—Profit from the Peak contains the information you need to successfully navigate this epic event. Hicks and energy expert Chris Nelder take a hard look at the future of oil and gas, discuss how you can effectively invest in these resources, and detail the potential profitability of energy alternatives that are poised to power the years ahead. Along the way, they also explore the potential, as well as the inherent limitations, of each major energy source and carefully cover the investing angles of each one.

Filled with in-depth insights and practical advice, Profit from the Peak will help you understand this ever-changing marketplace so that you can excel in it. Issues addressed include:

  • What is Peak Oil?

  • Which companies are best positioned to take advantage of this event?

  • What does the future hold for all fossil fuels?

  • What investment opportunities are available in the solar, nuclear, geothermal, and biofuel sectors?

  • How can we adjust our infrastructure to accommodate various alternative energy options?

  • And much more

But Profit from the Peak is more than just a guide to capitalizing on a potential energy crisis. By asking how this situation could affect you as both an investor and an individual, it offers a sobering assessment of where we are and what it will take to find a way forward amid the coming changes.

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Customer Reviews

These are two very smart men.
keith renick
There is little to disagree with in the ideas brought forth in this book.
Denis Pombriant
This book is an exciting read.
Gary Tattan

Most Helpful Customer Reviews

57 of 61 people found the following review helpful By Lance B. Sjogren on June 24, 2008
Format: Hardcover Verified Purchase
First of all, as to the reviewer who advised the authors should question the environmental impact of our voracious appetite for energy:

The human race could adopt a simpler life. The only way that can happen is if we have a massive die-off of most of the human population. Also, it would be a society where people die young due to lack of modern-day health care, and so forth.

I believe the assumption the authors have made regarding energy demand are sound. People WANT to live what they perceive to be a better life. Some of the aspects of such a life are: advanced health care, the ability to travel, the ability to have a career involving challenging intellectual pursuits, as opposed to having to devote one's life to doing grunt work in order to put food on one's own table.

I am totally prejudiced on this matter. I believe the amenties of modern society have been of tremendous benefit to me. (frankly, if I had lived in older days, due to my physical frailties, I no doubt would have died long ago).

Now a few people may prefer the simpler life, but the vast majority of the people of the world want the amenities that we in the developed world have. I don't see the people of China saying, "hey, we'd rather spend our lives harvesting rice and living in mud huts".


OK, so much for the rant, now on to my review.

The book is a good overview of the peak oil situation. For those not familiar with peak oil, it provides a lot of the fundamental facts that those who have studied this issue have discovered.
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23 of 25 people found the following review helpful By W. G. Lowe on May 16, 2008
Format: Hardcover
Profit From The Peak is one of those rare works that not only decodes what is an esoteric and dense subject, but puts forth the information without bias, and without spin.

Personally, I think this volume has within its covers information that can make the reader a fortune. And, Heaven forbid, if things really go off the deep end, it could literally be a life saver.

I've been reading Hicks' work for years now, and can attest to his uncanny ability to take the big picture and distill it into a series of concise, clear and highly profitable steps, time and time again.

Teamed up with Chris Nelder, the duo has really hit this one out of the park. Even a true novice to the concept of Peak Oil can pick up this book and come away with a keen understanding of the core concepts, and a bullet-proof strategy for long-term profit.

For the investor, the principle of Occam's Razor is true here; Go long oil, in all its incarnations. But doing so without understanding exactly how the world got to this point--a total dependence on a finite energy source--would do one a disservice.

There's simply too much at stake, globally and personally, not to be fully up to speed on the concepts and strategies explained so eloquently in Profit From The Peak.

I urge any serious thinker, investor....anyone at all, to read this book as soon as possible. Tomorrow may simply be too late.
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7 of 7 people found the following review helpful By Denis Pombriant on June 23, 2008
Format: Hardcover
There is little to disagree with in the ideas brought forth in this book. There is simply too much credible evidence about the depletion of fossil fuels to credibly deny it. The book provides a good primer for people who have not heard of peak oil and it is worth reading for that reason alone.
The idea of profiting from this information needs to be put into perspective though. The great Peter Lynch would often extol the virtues of investing in things that we encounter in our every day lives rather than taking the advice of investment gurus who might have other agendas. To that extent, this book makes a lot of sense for patient investors. The challenge of investing in new energy technology is that you are dealing with a lot of very small companies. These companies have the right ideas but they also have a long distance to travel from emergence to market leadership and potential investors should be wary and expect to hold their invvestments for considerable periods of time. Many companies will not make it and will either be gobbled up by larger companies or go down in flames. So investing with a wary eye is critical and following the sector and individual companies, especially chat groups on the Internet may be a good strategy. Investing in these emerging companies is not for the faint of heart though they are mostly onto something important.
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24 of 30 people found the following review helpful By Dr. Joseph S. Maresca HALL OF FAMETOP 1000 REVIEWER on May 3, 2008
Format: Hardcover
According to the authors, the supply of oil is dwindling
rapidly. We must have viable alternatives in the short to
intermediate term. Simultaneously, the supply of oil
is dwindling and global population is soaring to 9 billion
by mid-century. 50% of USA imports of oil are from
Canada, Mexico, Saudi Arabia and Venezuela. Ultimately,
true oil could reach $500/ barrel by the author !
How do you fight back? You do so by building autos
that can get 100 MPG amongst other R & D investments.

In addition, the supply of oil will last another 30 years
absent any major oil discoveries. A $20 trillion dollar
investment in R and D is needed to quench the current
industrial thirst for energy. Lastly, 60% of proven oil
reserves are in the Middle East.

There are huge investment opportunities. i.e.
o Suncor Energy is the largest tar sands company.
o Allegro Biodiesel Corporation has expertise in
biodiesel fuels.
o Peerless Manufacturing Company deals in pollution

There are a number of viable alternative energy sources. i.e.

o solar energy and power generated in desert environments
o tar sand re-processing
o cleaner burning coal, scrubber technological enhancements...
o nuclear power
o The "Artificial Sun"- a multi-nation fusion project
o wind mill power for farming and rural areas
o hydroelectric power and environmental safeguards of salmon et. al.

The author should have developed some of the above options
in the work. Nonetheless, the book provides a rich source of
information with profound future implications. It is the
"Future Shock" of the energy industry.
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