"...finely structured...presents compelling arguments engaging...thought-provoking." -- BrandRepublic
"...the freshest view of brands comes from Profit Brand, which attacks the oldest questions about marketing: accountability and profitability" -- Strategy & Business
"Finally, a strategic view of brands and branding." -- Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management
"Nick Wreden's ideas are theses nailed to the church doors of conventional branding." -- Nick Morgan, Editor, Harvard Business School Press
"ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability..." -- Philip Kotler, Kellogg School of Management
"to be successful every person in your company must be thinking about branding and customer loyalty...innovative and straightforward." -- Kirkus Reviews
From the Publisher
Voted one of Strategy & Business's "Best Business Books 2005"