Profitable Menu Planning (3rd Edition) [Hardcover]

John A. Drysdale (Author), Jennifer A. Galipeau (Author)

Book Description

Publication Date: September 20, 2001 | ISBN-10: 0130891649 | ISBN-13: 978-0130891648 | Edition: 3

For sophomore/senior-level courses in Menu Planning, Food Production, Food Management. Exceptionally thorough, this text offers single-volume coverage of ALL aspects of menu planning--from determining who the customer is, to how to market the menu to them, available kitchen equipment, recipe costs, how to make a profit, figuring selling prices, menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy and all of the different types of menus (from fast food to fine dining). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

Editorial Reviews

From the Publisher

For the beginning-level course in menu planning offered in hospitality programs and culinary schools, this book covers menu costing, pricing, layout, design, menu analysis and provides a wealth of information on a variety of menus. The book is an extremely practical guide with numerous exercises that allow students to practice writing menus. A discussion on using computers in menu planning is provided, and an equipment checklist is included. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed.

"Must" reading for students as well as industry professionals, this edition includes:

• Software for menu analysis, recipe costing, and selling price
• How to market to your customer
• Utilizing existing equipment to expand and enhance your menu
• How to analyze your menu for maximum profitability
• How to properly price your menu for maximum sales and profit
• Marketing nutrition to today's health-conscious customer
• Laws and regulations governing today's menus
• Menu design and layout
• Actual menus from across the country used as illustrations
• Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus

See all Editorial Reviews

Product Details

• Hardcover: 448 pages
• Publisher: Prentice Hall; 3 edition (September 20, 2001)
• Language: English
• ISBN-10: 0130891649
• ISBN-13: 978-0130891648
• Product Dimensions: 11.1 x 8.5 x 0.9 inches
• Shipping Weight: 2.6 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,881,258 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

2.0 out of 5 stars Update the software!, April 3, 2000

By A Customer

This review is from: Profitable Menu Planning (2nd Edition) (Hardcover)

As an instructor I felt the book was very good, but the students could not use the software on excel 97 or above. It was really frustrating, and I will not use it next semester.

5 of 5 people found the following review helpful:

4.0 out of 5 stars I think this is an excellent book for chefs to be., January 20, 1999

By A Customer

This review is from: Profitable Menu Planning (Hardcover)

This is an excellent book for chefs to be. It gives in detail how to design a decent menu. But the price I paid for it is way to much. I picked up the book in our school bookstore, Lambton College, in Sarnia, Ontario Canada. It cost me 102.95 plus GST Tax.

5.0 out of 5 stars Product as described, January 22, 2012

By 

lissybelle - See all my reviews

Amazon Verified Purchase

This review is from: Profitable Menu Planning (4th Edition) (Hardcover)

This product was received as described. Very informative and contained great information, although I wish it were set up better to be more user friendly.