Profitable Menu Planning (2nd Edition) [Hardcover]

John A. Drysdale (Author)

Book Description

Publication Date: August 8, 1997 | ISBN-10: 0136469442 | ISBN-13: 978-0136469445 | Edition: 2 Har/Dskt

For sophomore/senior-level courses in Menu Planning, Food Production, Food Management. Exceptionally thorough, this text offers single-volume coverage of ALL aspects of menu planning -- from planning the menu, to writing the menu, types of menus (from fast food to fine dining), and objective and subjective menu analysis (including nutritional). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

Editorial Reviews

From the Publisher

For the beginning-level course in menu planning offered in hospitality programs and culinary schools, this book covers menu costing, pricing, layout, design, menu analysis and provides a wealth of information on a variety of menus. The book is an extremely practical guide with numerous exercises that allow students to practice writing menus. A discussion on using computers in menu planning is provided, and an equipment checklist is included. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Exceptionally thorough, this book offers single-volume coverage of ALL aspects of menu planning. The book covers planning the menu, to writing the menu, types of menus (from fast food to fine dining), and objective and subjective menu analysis (including nutritional). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. For anyone interested in Menu Planning or Food Management.

See all Editorial Reviews

Product Details

• Hardcover: 378 pages
• Publisher: Prentice Hall College Div; 2 Har/Dskt edition (August 8, 1997)
• Language: English
• ISBN-10: 0136469442
• ISBN-13: 978-0136469445
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #5,559,919 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

2.0 out of 5 stars Update the software!, April 3, 2000

By A Customer

This review is from: Profitable Menu Planning (2nd Edition) (Hardcover)

As an instructor I felt the book was very good, but the students could not use the software on excel 97 or above. It was really frustrating, and I will not use it next semester.

5 of 5 people found the following review helpful:

4.0 out of 5 stars I think this is an excellent book for chefs to be., January 20, 1999

By A Customer

This review is from: Profitable Menu Planning (Hardcover)

This is an excellent book for chefs to be. It gives in detail how to design a decent menu. But the price I paid for it is way to much. I picked up the book in our school bookstore, Lambton College, in Sarnia, Ontario Canada. It cost me 102.95 plus GST Tax.

5.0 out of 5 stars Product as described, January 22, 2012

By 

lissybelle - See all my reviews

Amazon Verified Purchase

This review is from: Profitable Menu Planning (4th Edition) (Hardcover)

This product was received as described. Very informative and contained great information, although I wish it were set up better to be more user friendly.