The Profitable Trade Show is a "how-to" manual that covers all aspects of organizing a successful (and profitable) trade show. Chapters cover selling exhibit space, generating attendance, using the Internet, making a profit and much more.
Book Description
Editorial Reviews
Review
... an outstanding "how-to" manual. I highly recommend it to meeting planners and trade show producers... -- Joan Eisenstodt, President Eisenstodt Associates LLC
This book is an outstanding contribution to the trade show industry. It's the finest collection of useful information... -- Jason Chudnofsky, President & CEO Key3Media Events, Inc
This book is an outstanding contribution to the trade show industry. It's the finest collection of useful information... -- Jason Chudnofsky, President & CEO Key3Media Events, Inc
About the Author
Michael Hough has 20 years experience producing trade shows for his own firm and also consulting to other shows. He has written and lectured extensively on the various aspects of organizing profitable trade shows.
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