Amazon.com: Profiting in America's Multicultural Marketplace (9780669219296): Sondra, Ph.D. Thiederman: Books

Book Description

ISBN-10: 0669219290 | ISBN-13: 978-0669219296 | Publication Date: January 1, 1992 | Edition: 1St Edition

Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.

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Editorial Reviews

Review

Published In Cultural Diversity at Work, written by Dr. George F. Simons:

If profiting in the multicultural marketplace is ultimately a matter of person-to-person behavior, then Dr. Sondra Thiederman's latest book, Profiting in America's Multicultural Marketplace is the Berlitz guide for successfully starting to live in the brave new world of multicultural business. In simple and practical terms, the author teaches us how culture works, how to communicate verbally and non-verbally with people whose background is different from our own. She addresses how varieties of values and mores, etiquette and styles may be bridged. She also looks at how common customer service and sales situations as well as employee assessment and motivation can be successfully handled.

Dr. Thiederman's concern is solidly with the interactions across ethnic and cultural lines that occur at work, not on diversity in the broader sense. With this tight focus, her approach is remarkable among books about doing business in a multicultural environment which we have seen to date. She combines anecdotes and cases with frequent opportunities for the reader to test her or his comprehension.

Besides finding her style "good reading," the reader feels cared for, not preached at. The characters in her examples and exercises come alive not as stereotypical individuals or groups to be tolerated for the sake of efficiency and profit, but as fellows of the human family -- co-workers, customers, neighbors, and friends -- people we can respect, work and do business with, as well as enjoy.

In Profiting in America's Multicultural Marketplace, Dr. Thiederman has given us one more well designed tool to enhance the success of our enterprises in the national and global economies. END -- Publisher Comments

About the Author

Dr. Sondra Thiederman has 20 years experience as a speaker, trainer, and author on the topics of workplace diversity and cross-cultural business. Since receiving her doctorate with an emphasis on cross-cultural studies from UCLA, Sondra's clients have included dozens of Fortune 500 companies as well as not-for-profit and government organizations.

Sondra has been mentioned in such national media as The New York Times, The Los Angeles Times, Nation's Business, Entrepreneur, and U.S. News and World Report, published in dozens of professional journals, and has been featured in the diversity training videos, Bridging Cultural Barriers and Managing Workforce Diversity: Turning Differences Into Competitive Advantage. She is also the producer of the best-selling motivational video, Getting Along: Words of Encouragement.

More About the Author

› Visit Amazon's Sondra B. Thiederman Page

Dr. Sondra Thiederman is one of the nation's leading experts on workplace diversity, cross-cultural business, and bias reduction. As President of Cross-Cultural Communications, a San Diego based training firm, Sondra has 25 years experience as a speaker, trainer, and author helping professionals in Fortune 500 companies, public sector organizations, and dozens of associations find ways to successfully navigate our increasingly-diverse workplaces.

Since receiving her doctorate with an emphasis on cross-cultural studies from UCLA, Sondra has helped hundreds of organizations develop solutions to their cross-cultural and diversity challenges. Among her clients are such leading organizations as Xerox Corporation, Pfizer Pharmaceuticals, Marriott Corporation, Century 21 Real Estate, American Express, The Federal Reserve Bank, Motorola, and AT&T. She has also addressed notable associations including the Arthritis Foundation, the Society for Consumer Affairs Professionals in Business, the American Society of Association Executives, and the American Immigration Lawyers Association. In addition, she has served as consultant to the University of California and the American Cancer Society and has been appointed by Elizabeth Dole to serve on the Diversity Cabinet of the American Red Cross.

Sondra has extensive media experience including mention in such national publications as The Wall Street Journal, The New York Times, The Los Angeles Times, and U.S.A Today. She is published in professional journals ranging from Personnel Journal to Real Estate Today, has written on diversity for the web site Monster.com, and is the author of four books including the ground-breaking Making Diversity Work: Seven Steps for Defeating Bias in the Workplace."