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Programming Microsoft Dynamics CRM 4.0 (Pro-Developer)
 
 
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Programming Microsoft Dynamics CRM 4.0 (Pro-Developer) [Paperback]

Mike Snyder (Author), Jim Steger (Author), Brad Bosak (Author), Corey O'Brien (Author), Phil Richardson (Author)
4.5 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

0735625948 978-0735625945 October 27, 2008 1
Get hands-on and conceptual guidance for creating and adapting customer relationship management (CRM) solutions-direct from leading CRM consultants. This reference details design and coding practices that allow you to customize Microsoft Dynamics CRM 4.0 to meet specific business needs. Get expert insights on customization, integration, and extension; end-to-end solution designs from the product team; and numerous case studies that demonstrate how to customize Microsoft Dynamics CRM as a business solution. The book covers the three major deployment options available: on-premises, partner-hosted, and CRM Live.

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Editorial Reviews

About the Author

Mike Snyder, Jim Steger, Brad Bosak, and Corey O'Brien work at Sonoma Partners, a leading Microsoft partner with extensive experience in CRM. Mike and Jim, the founders of Sonoma Partners, are authors of the popular Microsoft Press® book Working with Microsoft Dynamics CRM. Philip Richardson is a Senior Program Manager on the Microsoft Dynamics CRM team at Microsoft.

Product Details

  • Paperback: 608 pages
  • Publisher: Microsoft Press; 1 edition (October 27, 2008)
  • Language: English
  • ISBN-10: 0735625948
  • ISBN-13: 978-0735625945
  • Product Dimensions: 8.9 x 7.3 x 1.5 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #375,956 in Books (See Top 100 in Books)

More About the Author

Mike Snyder is co-founder and principal of Sonoma Partners. Recognized as one of the industry's leading Microsoft Dynamics CRM experts, Mike is a member of the Microsoft Dynamics Partner Advisory Council, and is a Microsoft Dynamics CRM MVP. He co-authored several books about Microsoft Dynamics CRM for Microsoft Press that have sold more than 50,000 copies worldwide. Before starting Sonoma Partners, Mike led multiple product development teams at Motorola and Fortune Brands. Mike graduated with honors from Northwestern's Kellogg Graduate School of Management with a Master of Business Administration degree, majoring in marketing and entrepreneurship. He has a bachelor's degree in engineering from the University of Notre Dame. He enjoys ice hockey and golf in his free time.

You can follow Mike on Twitter at @miketsnyder.com.

 

Customer Reviews

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7 of 8 people found the following review helpful:
5.0 out of 5 stars Unbelievably well done, January 23, 2009
This review is from: Programming Microsoft Dynamics CRM 4.0 (Pro-Developer) (Paperback)
I purchased Sonoma's first CRM book and thought it was particularly well written. Well, they followed suit here and wrote about as good of a CRM Development book as someone could write. I say that in all seriousness b/c I work for a prominent CRM consultancy and was thinking about writing a programming book myself. They beat me to it and they did such a good job on this it'd be hard to find something to gripe about.

First off, it's 640 pages and there's very little fluff. That's a lot of content to write and the only way one could write on the subject this thoroughly is by first having a LOT of real-world experience.

But the size/exhaustive coverage isn't the most impressive part, the relevancy and attention to detail are. When I first learned CRM for instance, Plugin testing was the bain of my existence. I stayed up several nights trying to code a 'real' tool to test with without having to unregister an existing plugin and go through trial and error. Not only do they include a Mock framework for testing (honestly, if you're a CRM developer, their coverage of Plugins alone more than justifies the book's cost) but they addressed pretty much every issue I can think of related to plugins.

Another thing that's striking about the book is their attention to coding elegance. Going back to the plugin example for a second, their use of Custom attributes in support of the Plugin code they write is so elegant any .NET developer out there would have to give them credit for the implementation.

Now I'll admit I am highly biased in this regard up front as I have been on the Workflow Foundation bandwagon since Workflow foundation came into existence.. but their coverage of Workflow is just plain awesome. Other implementation books only show workflow code as an afterthought if they touch it at all. Not here, they hit the subject straight on and covered the subject as well as anyone could in the space provided. Seriously. I don't have my copy of the book in front of me but they go through about 6 or 7 in depth examples of creating Activity derivatives and each one is meaty. (As another aside, their code is very well organized and they don't skimp on anything - they're even meticulous with Regions for example - which don't have any real effect on code performance but have a huge affect on readability when you're going through their examples).

They also have quite a bit of coverage of custom .aspx pages. While the cool factor isn't as high here, it has nothing to do with how they wrote it, plain old aspx just isn't going to be as sexy as workflow activities. They deserve credit though for the examples they came up with as none of it ever gets boring.

The fact the book remains interesting (and let's face it, covering the CRM API isn't exactly the easiest thing to make exciting) and relevant is testimony to both their skill as authors and their real-world experience with CRM. The proofreading is impeccable as is the readability. Although there are several authors, it's really hard to tell when there's been a transition from one author to another.

In summary, hats off to the Sonoma team for putting a book this good together - they did a first class job from start to finish and their hard work is evident in pretty much every single page and every code example.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars This book is pretty good to get me started on the actual CRM 4 programming, September 6, 2009
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Ashish Mahajan (Hobart, Australia) - See all my reviews
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This review is from: Programming Microsoft Dynamics CRM 4.0 (Pro-Developer) (Paperback)
This book is informative and good resource on the actual programming model of CRM 4.

I like this book because it clearly explains how to start the actual coding and what are the programming options of CRM 4 are. This book has so many sections of CRM 4 covering every aspect in detail (programming bit only). My favourite would be to create plugins in CRM 4. I would recommend this book for anyone to get started on programming in CRM 4. To start using the product from user's perspective I would recommend 'step by step in CRM 4'.
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0 of 2 people found the following review helpful:
5.0 out of 5 stars if you consider programming to crm 4.0, January 7, 2009
By 
Bulent Coskun (BOCA RATON, FL, USA) - See all my reviews
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This review is from: Programming Microsoft Dynamics CRM 4.0 (Pro-Developer) (Paperback)
i saw many books about crm but this one is best. If you concider programming In CRM enviroment you have to have this book.
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