Programming TV, Radio, and Cable [Paperback]

Edwin Vane (Author), Lynne Gross (Author)

Book Description

Publication Date: February 3, 1994 | ISBN-10: 0240801288 | ISBN-13: 978-0240801285

Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.

You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the
buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.

The foreword is by Grant Tinker.
Over 150 illustrations and numerous real-life examples.
A complete overview of television, radio and cable programming needs, practices and issues.

Editorial Reviews

From the Publisher

This book provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.

About the Author

Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.

Product Details

• Paperback: 400 pages
• Publisher: Focal Press (February 3, 1994)
• Language: English
• ISBN-10: 0240801288
• ISBN-13: 978-0240801285
• Product Dimensions: 10 x 8.1 x 0.7 inches
• Shipping Weight: 1.5 pounds
• Amazon Best Sellers Rank: #3,269,354 in Books (See Top 100 in Books)

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