It's cheap, its plastic and seems totally unnecessary, but you know what, its pretty nice to have. I weigh out 5 oz burgers on a kitchen scale. Plop them in, squish them and voila, perfectly sized, shaped and dimpled burgers. Maybe it's all psychological, but they seem to cook better on the grill and batches cook more evenly cause they are all the same size. My wife rolled her eyes at this purchase, but she seems to think it's pretty nice now too (or at least does not roll her eyes anymore). I like to pre-make packs of burgers, put parchment paper between the patties, vacuum seal them and freeze them and quick burgers ready to go on busy nights. Not gonna revolutionize anyone's life, but it's well made and a low price, so what the heck. Its such a simple device, makes me wonder what the other brands that get bad reviews are like, I mean, come on, squish meat into a circle, how hard can it be?