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Lot of vague, managerial newspeak, very little actual UX meat
on August 11, 2010
If you want a book about UX design, this is NOT it.
This book deals not with the UX design, but mainly with the process of selling UX design services. You will learn very little if anything about the actual UX design process you haven't read elsewhere, but you will learn a lot of useless vague things like how to create a proposal, that a written contract is important, and that you have to "gather ideas from stakeholders" (duh!).
The book is full of empty managerial words like "gather, facilitate, manage, provide insight", but contains very little actual UX meat. For example there are subchapters called "Solidify Project Objectives", "Outline Responsibilities" or "Prioritize and Define". There is even a chapter called simply "Facilitating".
Even if you can stomach such vague language, you will be disappointed with the content. The actual content regarding UX design is barely fifty-something pages - including a weak chapter on SEO.
If you want not to "facilitate and prioritize" but to get some work done, look elsewhere. Information Architecture for the World Wide Web or S. Krug's books were much more helpful for me in this regard.