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Promise Me: How a Sister's Love Launched the Global Movement to End Breast Cancer [Hardcover]

Nancy G. Brinker , Joni Rodgers
4.6 out of 5 stars  See all reviews (74 customer reviews)


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Book Description

September 14, 2010
Suzy and Nancy Goodman were more than sisters. They were best friends, confidantes, and partners in the grand adventure of life. For three decades, nothing could separate them. Not college, not marriage, not miles. Then Suzy got sick. She was diagnosed with breast cancer in 1977; three agonizing years later, at thirty-six, she died.

It wasn’t supposed to be this way. The Goodman girls were raised in postwar Peoria, Illinois, by parents who believed that small acts of charity could change the world. Suzy was the big sister—the homecoming queen with an infectious enthusiasm and a generous heart. Nancy was the little sister—the tomboy with an outsized sense of justice who wanted to right all wrongs. The sisters shared makeup tips, dating secrets, plans for glamorous fantasy careers. They spent one memorable summer in Europe discovering a big world far from Peoria. They imagined a long life together—one in which they’d grow old together surrounded by children and grandchildren.
Suzy’s diagnosis shattered that dream.

In 1977, breast cancer was still shrouded in stigma and shame. Nobody talked about early detection and mammograms. Nobody could even say the words “breast” and “cancer” together in polite company, let alone on television news broadcasts. With Nancy at her side, Suzy endured the many indignities of cancer treatment, from the grim, soul-killing waiting rooms to the mistakes of well-meaning but misinformed doctors. That’s when Suzy began to ask Nancy to promise. To promise to end the silence. To promise to raise money for scientific research. To promise to one day cure breast cancer for good. Big, shoot-for-the-moon promises that Nancy never dreamed she could fulfill. But she promised because this was her beloved sister.
I promise, Suzy. . . .  Even if it takes the rest of my life.

Suzy’s death—both shocking and senseless—created a deep pain in Nancy that never fully went away. But she soon found a useful outlet for her grief and outrage. Armed only with a shoebox filled with the names of potential donors, Nancy put her formidable fund-raising talents to work and quickly discovered a groundswell of grassroots support. She was aided in her mission by the loving tutelage of her husband, restaurant magnate Norman Brinker, whose dynamic approach to entrepreneurship became Nancy’s model for running her foundation. Her account of how she and Norman met, fell in love, and managed to achieve the elusive “true marriage of equals” is one of the great grown-up love stories among recent memoirs. 

Nancy’s mission to change the way the world talked about and treated breast cancer took on added urgency when she was herself diagnosed with the disease in 1984, a terrifying chapter in her life that she had long feared. Unlike her sister, Nancy survived and went on to make Susan G. Komen for the Cure into the most influential health charity in the country and arguably the world. A pioneering force in cause-related marketing, SGK turned the pink ribbon into a symbol of hope everywhere. Each year, millions of people worldwide take part in SGK Race for the Cure events. And thanks to the more than $1.5 billion spent by SGK for cutting-edge research and community programs, a breast cancer diagnosis today is no longer a death sentence. In fact, in the time since Suzy’s death, the five-year survival rate for breast cancer has risen from 74 percent to 98 percent.

Promise Me is a deeply moving story of family and sisterhood, the dramatic “30,000-foot view” of the democratization of a disease, and a soaring affirmative to the question: Can one person truly make a difference?


Editorial Reviews

From Booklist

In this compelling memoir, the 64-year-old founder of Susan G. Komen for the Cure mixes details from her soap opera–like life with facts about breast cancer. Nancy Goodman of Peoria, Illinois, morphs from a chubby Jewish girl (in second grade, she tips the scale at more than 100 pounds) to a nearly six-foot glamazon. After breast cancer kills her beautiful 36-year-old sister, Suzy, Nancy starts the world’s largest breast-cancer charity in her memory. At age 37, she discovers a lump in her own chest. Nancy gets by with a little help from her second husband, Norman Brinker, the casual-dining gazillionaire and a member of the Susan G. Komen board from its inception in 1982 until his death last year. Cowritten with Joni Rodgers (author of the cancer memoir Bald in the Land of Big Hair, 2001), the book does take some liberties, and Nancy drops names (she spent time with Betty Ford and was a U.S. ambassador for George H. W. Bush and chief of protocol for George W.) and settles some scores. But readers will find much to admire. --Karen Springen

Review

"In this deeply thoughtful, assertive, sensitive memoir of the sisters' growing up and devotion to each other in life and death, Brinker chronicles the long path she trod to create Susan G. Komen for the Cure."
--Publishers Weekly

"These stories of joy, fear, love and heartache are told in a captivating voice that brings a highly personal dimension to [Susan G. Komen for the Cure] and to the subject of breast cancer in general…. A touching, inspiring look behind the scenes at the founding of one of the most famous nonprofit organizations in the world."
Kirkus Reviews

"More than twenty-five years ago, Nancy’s love for her cherished sister sparked a promise to fight breast cancer. Today that promise has launched a global movement to end breast cancer, and Nancy is fulfilling her promise to women all around the world. Promise Me is an inspiring tribute to a sister’s love and a must-read for all who know the pink ribbon."
—LAURA BUSH, former First Lady and author of Spoken from the Heart

"Promise Me emotionally and elegantly chronicles how sisterly love changed the course of modern medicine by catalyzing women around the world to battle breast cancer."
—MEHMET OZ, M.D., host, The Dr. Oz Show and professor and vice-chair of surgery, New York Presbyterian/Columbia

"This is the story of what happens when a big heart meets an iron will. Nancy Brinker will make you sit back in wonder."
—KELLY CORRIGAN, bestselling author of Lift and The Middle Place

"Susan G. Komen for the Cure has become a brand name in the fight against breast cancer, thanks to the tireless devotion of Nancy Brinker. In Promise Me we learn about the remarkable work of that organization, and also finally get to know the woman behind the name—Suzy Goodman Komen’s sense of fun and family comes through these pages as a bright light leading her sister through trials and triumphs."
—COKIE ROBERTS, news analyst and author of We Are Our Mothers’ Daughters and Founding Mothers

"This is three beautiful books rolled into one: a poignant memoir, a guide to running an entrepreneurial foundation, and a set of inspiring stories about the struggle against breast cancer. When her beloved sister, Suzy, died, Nancy Brinker’s life’s work began. This book is about the meaning of life. It will move and enlighten you."
—WALTER ISAACSON, bestselling author of Einstein: His Life and Universe and Benjamin Franklin: An American Life

Product Details

  • Hardcover: 368 pages
  • Publisher: Harmony; 1 edition (September 14, 2010)
  • Language: English
  • ISBN-10: 0307718123
  • ISBN-13: 978-0307718129
  • Product Dimensions: 6.5 x 1.4 x 9.5 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (74 customer reviews)
  • Amazon Best Sellers Rank: #460,574 in Books (See Top 100 in Books)

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Customer Reviews

I salute you Nancy Brinker and your brave sister Susan G. Komen. W. Smith  |  26 reviewers made a similar statement
She highly recommends reading this book as it is both moving and inspirational. Bill A. Belt  |  8 reviewers made a similar statement
There is so much more to say, so instead of me rewriting the book here, pick up a copy and read it. William D. Curnutt  |  18 reviewers made a similar statement
Most Helpful Customer Reviews
42 of 44 people found the following review helpful
5.0 out of 5 stars Encouraging, inspirational and informational August 28, 2010
Format:Hardcover|Amazon Vine™ Review (What's this?)
What an encouraging book. I know the book is about the Susan G. Komen for the Cure not for profit foundation and work, but it goes way beyond that.

The first thing that caught my attention was the solid family that Susan and Nancy were born into. The first section of the book while telling the story of Suzy and her battle with cancer also tells the story of a solid Jewish family that is committed to each other. I am encouraged by their family values, their family cohesiveness and the love and energy their parents put into being parents and training their children.

Suzy is like her father, fun loving, conservative, probably republican and dedicated to helping others and volunteering for anything and everything. She never met a person she couldn't become a friend to. Nancy is more like her mother, determined, driven, a democrat, cause oriented, fair minded, and willing to push the establishment, in a very good way.

Yet as Nancy describes, even though her parents were total opposites in personality and politics they loved each other and never fought over issues. They taught their girls to look at issues and make up their own mind as to what they thought and then to respect others for what they thought.

This training would take Nancy far when it came to the world of breast cancer awareness. She promises Suzy that she will fight to make breast cancer a thing of the past. But at the time of the promise no one, repeat no one wanted to talk about it, hear about it or publish anything in print about it. That was the early 1980's. We have come a long way since then.

Much of the book gives stories about survivor's of breast cancer. About volunteers who give their lives to the cause. About the love of one sister for another that drives Nancy to put together an organization that is amazing. From the beginning of having just $200 an some names of people to contact for support, the Susan G. Komen for the Cure has now raised and donated more than 1.5 billion towards breast cancer research, and it is paying off.

Another aspect of the book that I found amazing was the description and detail that Nancy gives about how her father, her mother, her time at Neman Marcus and eventually her husband, Norman Brinker, gave to her and education her about how to organize and run a business, not for the sake of the business but for the sake of people and the benefit it will bring them.

I was overwhelmed with the description of Norman Brinker and his management style that endeared him to his employees. Here was a man who worked hard and knew that his restaurant managers also worked hard. So, on New Years Eve when every restaurant would be open and doing brisk business, Norman would be at his desk in corporate headquarters and would individually call every one of the 400 managers to thank them for their hard work and to ask them about how their families were doing. His employees knew that he loved and care for them. What a great lesson.

Nancy came to the cause of breast cancer awareness because it cost her the life of her dearest friend, her sister Suzy. She watched the horrible treatments and how Suzy suffered. She was determined to find a cure, make a change, help other women.

In researching the need she found a statistic that floored me. During the Viet Nam War over 58,000 service men lost their lives (I felt the loss of 5 friends). During that same 10 year period of time 339,000 women in the U.S. died from breast cancer. Yet no one was talking about this silent killer. I didn't know that statistic. But I agree with Nancy, that was wrong. Something should have been said long ago. Even with all the research going on there are still some 30,000 to 40,000 women a year who will die from Breast Cancer. The work needs to continue.

You will be challenged by this great book. You will be given information that you won't be able to set aside and ignore. You will be challenged to make a response, will you contribute cash, become a volunteer organizer, join a research team or a Public Relations Advocate. After reading this book you won't be the same.

I plan to see that others read this book, get familiar with it and then make some informed decisions about their involvement.

Oh, and one last thing. The love story between Norman & Nancy Brinker is worth the price of the book. Two people who found each other, fell in love and pushed each other to great heights in their different business and all the time falling deeply in love with each other. They were made for each other.

God was gracious to bring them together, because Nancy was going to need Normans support throughout this whole adventure to make it happen. He was always there with the right words of advice, the display of management that was needed and the loving family time that allowed them to wind down and relax after a hard day of work.

Well, I have said a lot. There is so much more to say, so instead of me rewriting the book here, pick up a copy and read it. You will not be sorry. If you have ever had someone die from Breast Cancer this book will help you with the grieving process.

If you presently have breast cancer, this book will prove motivational for you. You CAN SURVIVE, that's the point of the book. If you have a family member with Breast Cancer you will learn what your supporting role is and what to expect.

You will learn about cutting edge treatments. You will learn about choices you have to make regarding treatment. Some get aggressive, some more conservative, which will you do?

Well, I have gone on and on. I enjoyed this book and feel like I was let into a bit of heaven to learn about Suzy and Nancy's family, then to learn about the driven volunteers for SGK and how they all pull together even in the tough times because they are all dedicated to stop the cancer and save women.

Please don't let the hype put you off from reading this book. Pick it up, jump into it and don't put it down till you're done. You will be a changed person and much more aware about breast cancer when you finish.

Enjoy this fascinating read.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Two Sisters, One Promise September 20, 2010
Format:Hardcover|Amazon Verified Purchase
..."The only singular truth about breast cancer is this: there is no singular truth about breast cancer. Our best strategy is to respect and listen to one another, share what we learn, reach across the aisle, and make women's lives a higher priority than political agenda. Because I guess there actually is one absolute truth about breast cancer: There shouldn't be any." ...from Promise Me page 25.

I moved to Peoria for my nursing education during the years Susan G. Komen was diagnosed with and later died from breast cancer. Our paths never crossed.

Then in the early 1986 a buzz around town started about a Cancer race to be held to honor a young woman who lost her fight, but whose family would not let her memory vanish when other women of all ages were engaged in the same battle. It was the first annual Susan G. Komen Race for the Cure in her hometown with 800 women. Now every Mother's Day Weekend thousands of women and men walk/run from the Metro Center to help fund and find a cure. May 7, 2011 will be the 26th year. A crowd of 25,000 (including men)are anticipated. Some will be young mothers pushing strollers, others link arms holding their heads up as proud survivors, a number will carry signs with printed pink names in memory of loved ones who are no longer beside them, and still more come in hope to funding and finding a cure.

The Promise did not end with just a race. There are five SGK screening centers in Peoria alone, including the 15,000 square ft Susan G. Komen Breast Center that is a screening and diagnostic service center for all of central Illinois that is located on the second floor of the medical building where I am also employed on the 4th floor. Every morning women of all ages ride the elevator with me and stop at the 2nd floor. Their faces tell their stories, some expect good news, others bad. Most are strangers, but some have been my co-workers, my friends. I have my own annual screening performed there too, always with fingers crossed.

Over the years I wondered about the personal story of the two sisters, their immediate family and their Peoria roots. This book tells the story of a close knit, loving family who were devoted to each other. We should all be so lucky to have Susan and Nancy's immediate and extended family as our own. The Goodmans never met a stranger. Beginning with Ellen Goodman's sense of community responsibility, she demonstrated her dedication to others in a hundred different ways. The impact of the individual. A lesson that was not lost on her daughters. The book details all the fundraising and business expertise needed, the forethought and implementation required in the day to day operations and plans for future of the SGK organization. The book related how Nancy faced and fought her own personal battle with the demon breast cancer. On a lighter note, there is a beautiful love story between Nancy and her husband Norman.

Not only has the Peoria community vastly benefited from SGK but countless women thoughout the world have been educated, screened, diagnosed and treated thanks to the Promise given to Susan by her little sister, Nancy.

Participate. Get a "breast buddy" to remind each other about a monthly self-check and annual screening. Walk/Run in your local SGK Race for the Cure and enlist 10 friends to join. Volunteer at your local chapter. Pick this book for your next Book Club read and discussion. Give a copy of the book to your best friend.

Give a copy of the book to your sister.

Two sisters, one promise.

Remarkable.
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11 of 12 people found the following review helpful
3.0 out of 5 stars "... I swore it with all of my broken heart." October 23, 2010
Format:Hardcover|Amazon Vine™ Review (What's this?)
"Promise Me" gives us the story of the relationship between Susan G. Komen and her sister Nancy Brinker, and how Susan's battle against breast cancer led to a promise by sister Nancy to do something to make things better for women facing the disease in the future. The fulfillment of the promise was the formation of the Susan G. Komen for the Cure organization.

The first several chapters describe the sisters' relationship, some family history, and the values that were instilled in them by their strong, supportive, and strongly service-oriented family. From an early age we see hints of attitudes that shape both of the women as they grow, mature, and become adult women, taking on the challenges of being wives, mothers, and participating members of their communities.

Susan's death marks a watershed moment in Nancy's life, and one that ultimately pushes her to fulfill her promise to Susan in the way she knew best: by raising funds to fight breast cancer. The Komen organization chose to attack breast cancer on several fronts: by providing badly needed information to newly diagnosed survivors (they established the first "800" number for women to call for information), by funding cutting edge research in causes and cures for the disease, by increasing awareness and fighting the stigma attached to breast cancer, and by providing assistance to those who need it in obtaining testing and diagnosis (75% of funds raised by local affiliates remains local).

As the book progresses, Nancy tells us further of other defining influences in her life: a strong relationship with a supremely supportive husband, Norman Brinker, who stands beside her, and guides her, as she takes on the fight against breast cancer on a personal level and on a professional level, as she establishes and grows the Komen organization.

The evolution of the Susan G. Komen for the Cure organization is described largely in summary style. Here is not a detailed, week by week historical account of activites, decisions, growth milestones, but broad brushstrokes of major events over the course of years. One might have hoped for a little more detail, but I know that as we look back over decades of our lives, it is often only possible to recall the broad trends.

At the end of each chapter is a section of ancillary material. Many, perhaps most of the sections are vignettes of portions of people's lives as they relate to fighting breast cancer. They range from a look at breast cancer treatments through the ages, to the story of a researcher who is stricken with a brain injury and fights back to make a breakthrough discovery. They are rich additions to the book and really provide another dimension, beyond the personal story that Nancy Brinker tells of herself and her sister.

If you are looking for a detailed history of the founding of the Komen organization, you will not find it in this book. If you are looking for an inspiring story of 2 sisters, one who leaves the world too soon, and the other who dedicates her energy to trying to prevent that from happening again to other sisters, then this book will fulfill that mission. It is more of a "light" autobiography of Nancy Brinker than a history of Susan G. Komen for the Cure.
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Most Recent Customer Reviews
5.0 out of 5 stars I'm a survivor
I'm 55 , just had a bilateral mastectomy. I'm one of eight that now is a sufferer of this disease. Thank god for Susan b komen that can make an effort to change the outcome of this... Read more
Published 2 months ago by Sharon Friedman
1.0 out of 5 stars Billy says this sucks
This was probably the worst book ever, sure it was informational and all but its boring like beyond belief. Plus it was super long!
Published 2 months ago by Killerklown4u
5.0 out of 5 stars HEARTWARMING
I found this book to be a very personal, touching story which I might not have read had I not been diagnosed with breast cancer. Read more
Published 3 months ago by Billy T.
5.0 out of 5 stars KLEENEX PLEASE!
Written in 3 parts, you will discover who the iconic Susan G. Komen was, growing up in a Post-Era war, marrying her true love, and bearing two wonderful children. Read more
Published 4 months ago by Julian
5.0 out of 5 stars Bought two!
I bought a copy of this for my mother and myself. She loves it, as well as myself. Recommend it to anyone looking for a good read!
Published 4 months ago by Cassandra Loney
5.0 out of 5 stars Very Inspiring
My mom is a 14+ year breast cancer survivor. I read a newspaper article about this book right before it was released. It brought me to tears. Read more
Published 5 months ago by Curtis Wickersham
5.0 out of 5 stars A book every woman should read
This was my second time to read this book. I had recommended it to my book club because every woman should be aware of how these two sisters have impacted their lives. Read more
Published 5 months ago by A. Imber
3.0 out of 5 stars Just OK
I'm not really a big fan of biographies first off and so parts of this were interesting and parts of it were deathly dull. Read more
Published 14 months ago by Maria Waltner
3.0 out of 5 stars Tends Toward Self-Aggrandizing
Nancy Brinker's memoir about how she started the Susan G. Komen Foundation is at times interesting, especially when she details the history of breast cancer treatment, from its... Read more
Published 15 months ago by Christy Tillery French
5.0 out of 5 stars interesting
i found this book to be really good...i dont think for one minute she was trying to sell the cancer foundation....i think she was just trying to tell a story... Read more
Published 17 months ago by Ky
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