Here are lessons from the personal experience of the team that led one of the most successful transnational corporate mergers of all time-the transformation of SmithKline Beckman and the Beecham Group into SmithKline Beecham, a leading international health care company. The authors recount their thinking and actions as well as the successes, failures, and lessons learned. Through the story of the merger, they present a framework of five requisites for creating a culture of change: instilling a winning attitude, making the organization the hero, striving for continuous learning, instituting strategic communication, and aligning behavior with strategy. For managers, this account offers a rare, behind-the-scenes glimpse into how a major company aligned its business actions and behavior to be competitive in a rapidly changing industry, and how others can create an environment in which the ability to change sustains success. "An absorbing, fly-on-the-wall account of a major merger.... For business executives and managers who want to know the inner workings of a well-executed and ultimately effective corporate merger, From Promise to Performance is a must-read."--National Productivity Review "This is a fascinating, inside account of an extraordinarily successful merger. Even more important, it is a book about institutionalizing change. The merger is seen not as an end, but as a beginning. Change and learning are viewed as ongoing processes and values that sustain improved performance. I recommend it highly. It's both informative and entertaining." --Paul A. Allaire, Chairman and Chief Executive Officer, Xerox Corporation
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Book Description
Editorial Reviews
From Booklist
The merger of London-based Beecham Group and Philadelphia-based SmithKline in 1989 to create the world's second-largest pharmaceutical company continues to rank as one of the most successful mergers ever made. Its success was due to its being a union of equals; more often, mergers are takeovers. Despite differing corporate cultures, each had what the other needed. SmithKline was good at marketing and was strong in North America and Japan; Beecham was better at bringing new products to market and had a European foothold. Though they all have moved elsewhere, all three authors played primary roles in bringing success to SmithKline Beecham. Bauman was the chairman, and his coauthors were a human resources director and a communications and investor relations vice president. The three tell how they helped bring together the key elements (a winning attitude, focus on the organization as "hero," continuous learning, strategic communication, and alignment of behavior with strategy) that helped unify 52,000 employees from around the world. David Rouse
Review
"An absorbing, fly-on-the-wall account of a major merger.... For business executives and managers who want to know the inner workings of a well-executed and ultimately effective corporate merger, FROM PROMISE TO PERFORMANCE is a must-read." -- National Productivity Review, Summer, 1997
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Useful guide for merging projects,
This review is from: From Promise to Performance: A Journey of Transformation at Smithkline Beecham (Hardcover)
I recomend this book as a guide for mergin proccess.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
WHEN INDIVIDUALS SEEK personal change in pursuit of a higher goal, it often means they must change a particular mindset, learn from others about how they succeeded, or acquire some new skills. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
integrated healthcare company, better healthcare company, leading healthcare company, pharmaceuticals team, integration planning process, merger integration process, integration recommendations, business momentum, executive management committee, first business plan, promised savings, nonexecutive chairman, nonexecutive directors, noncore businesses, cumulative learning, project task forces Key Phrases - Capitalized Phrases (CAPs): (learn more)
Simply Better, Leadership Practices, United States, United Kingdom, Beecham Group, Five Requisites, Chewton Glen, New York, Jan Leschly, Lord Keith, John Robb, Beecham House, Bristol-Myers Squibb, Fergus Balfour, Grosvenor House, John Chappell, Tom Kaney, Warner Burke, Hugh Collum, Jim Andress, Ken Kermes, Marion Merrell Dow, The Leading Healthcare Company, Beckman Instruments, External Environment New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
WHEN INDIVIDUALS SEEK personal change in pursuit of a higher goal, it often means they must change a particular mindset, learn from others about how they succeeded, or acquire some new skills. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
integrated healthcare company, better healthcare company, leading healthcare company, pharmaceuticals team, integration planning process, merger integration process, integration recommendations, business momentum, executive management committee, first business plan, promised savings, nonexecutive chairman, nonexecutive directors, noncore businesses, cumulative learning, project task forces Key Phrases - Capitalized Phrases (CAPs): (learn more)
Simply Better, Leadership Practices, United States, United Kingdom, Beecham Group, Five Requisites, Chewton Glen, New York, Jan Leschly, Lord Keith, John Robb, Beecham House, Bristol-Myers Squibb, Fergus Balfour, Grosvenor House, John Chappell, Tom Kaney, Warner Burke, Hugh Collum, Jim Andress, Ken Kermes, Marion Merrell Dow, The Leading Healthcare Company, Beckman Instruments, External Environment New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- Principles of Corporate Finance by Richard Brealey in Back Matter (1), and Back Matter (2)
- Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) by Jim Collins in Back Matter
- Moving on Johnson Book CD by Mark Johnson in Back Matter
- Built to Last by James C Collins in Back Matter
- Performance Appraisal (Super) by National Examing Board for Supervisory Management in Back Matter
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