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Promo 3.0: Why Creatives are Failing at Promoting their Art, and How to Attract Buyers and Fans in a Modern World. [Kindle Edition]

Alex Mathers
4.6 out of 5 stars  See all reviews (22 customer reviews)

Kindle Price: $3.99
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Book Description

"A Masterpiece!" Staci Barron // "5 Stars do not do it justice!" 'Dylan' // "Encouraging and practical" J Cleveland

"A simple and easy to follow starting point for creatives trying to stand out in a noisy world."

Bernadette Jiwa, Author of Bestseller 'Make Your Idea Matter', and Winner of Best Australian Business Blog 2012

From Google illustrator, author and editor behind the popular 'Red Lemon Club', an online resource for creative professionals, Alex Mathers has written 'Promo 3.0' with the express aim of shifting the attitude people have towards self promotion in the modern age.

The way in which we generate exposure to our work is shifting, dramatically.

Attracting buyers to our work as creatives and business people feels like an uphill battle. Most of the time, this is because we are doing things the way it was many years ago, and actually pushing prospects and people away.

'Promo 3.0' describes what we are doing wrong, what has changed, and exactly what to do to win this game the new way. You can bring buyers to you and your work in a way that respects others, builds friendships and just feels right.

In this simple-to-follow book you will learn the why, who, what, when and how? of promoting your creations the effective way. Areas touched on include:

  • What we are doing wrong and how things have changed
  • The importance of having goals and a purpose
  • The often overlooked importance of understanding your buyers
  • How your product and service is part of your marketing strategy
  • How to time your connection-building approach
  • Closer look at exactly how to go about bringing people to your creations.
This is a short book, containing about 70 pages of no-nonsense information.

Who is the book for?

'Promo 3.0' has been written for anyone in the creative professions from illustrators to sculptors, who have something to bring to the world.

The book is also hugely valuable to small businesses and entrepreneurs in any industry, and anyone with something worth sharing.

Get the clients and customers you want and deserve. Download the book right now!

Editorial Reviews


"Mathers does a fantastic job of inspiring confidence and success through an easy-to-implement process of self-promotion that any creative can benefit from."

Mike Buzzard, Business Partner at Google, Founder of 'Cuban Council', designers of Facebook logo
"Another great Red Lemon Club guide from Alex. Full of solid advice to help take the guess work out of promoting one's work, this guide is sure to inspire and motivate creatives of all disciplines to promo success."

Jonathan Woodward, illustrator and founder of the Zero to Illo Live UK Illustration Conference
"Alex has mastered the methods for effective self-promotion in the creative world."

Scott Belsky, CEO and Founder of Behance, 99U
"I thought it was a very solid primer for those just kicking off in this arena. Thanks for sharing it with me."

Michael Bungay Stanier, Author of 'Do More Great Work' and acclaimed keynote speaker

From the Author

I wrote this small book to change the views people of all kinds have towards promoting their work and their businesses. 

Most people I speak to really dislike the idea of selling and promoting their work, and I did too. That was until I did enough research and worked in the creative industry long enough to realise that you can attract buyers and fans to you without selling your soul. 

You can promote your work with dignity and in a way that brings value and satisfaction to you and those around you.

The way I now bring exposure to everything I do, including my writing and illustration work, is the 'Promo 3.0' way. I hope through reading this book, you too can see the benefit that this knowledge and awareness brings.

Enjoy the read, and I wish you success in everything you do!


Product Details

  • File Size: 1645 KB
  • Print Length: 49 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Red Lemon Club Press; 1.1 edition (November 8, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #470,561 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Useful and engaging January 4, 2013
Format:Kindle Edition
It has only been a matter of months since I have signed up to the regular updates from Alex and they have continued to grow on me, they are no longer one of the many newsletter emails that I fail to read and delete without any sense of loss. Alex's newsletters are consistently engaging and always feel personal. This book is no exception, I found it extremely engaging, easy to read and digest and full of good tips for someone like me who is still at the beginning of their career as an artist/freelancer. It actually took me a while to read, but only because throughout the book I kept trying to relate it to my own situation and from this spun a lot of ideas for me to put into action. I would highly recommend this for anyone in the early stages of a freelance, creative career. I think it would be equally useful for others that may now be successful and further on in their career, but this book could seriously help to avoid becoming complacent, to help freshen things up and begin a new approach that is much needed in this commercial-driven world.
Thanks again Alex!
- Holly
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2 of 2 people found the following review helpful
3.0 out of 5 stars A good outline, but needs much more meat December 29, 2012
Format:Kindle Edition|Verified Purchase
Alex and I follow each other on Twitter, so I came to the book by seeing a tweet about it. I'll say straight up that I don't regret The $4 I spent on the book. It's just that it feels like an outline of a book.

I'd like to suggest that this edition be treated as something that Alex can expand on. And a great way to do that would be to interview creatives who use these techniques to promote themselves, so that the book SHOWS us how it's done rather than TELLING us.

If each technique or point simply had real-life examples, the book would mean more.

As it stands, it's a bit thin on the meat. Worth getting. A quick read. Some useful ideas on how to use social media to help others, thereby getting yourself in the eyes and brains of people who might be your ideal client.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Insightful December 10, 2012
Format:Kindle Edition
In this concise e-book Alex Mathers presents insightful advice and guidance for promoting your work in today's market. Ideal for freelancers and small businesses he challenges the usual sell, sell, sell mindset and offers an alternative route for attracting an audience who will appreciate the value you can give. I will certainly be referring to this to other freelancers I know as I'm sure that if we all worked in this way it would make for a much healthier and happier work/life environment.
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1 of 1 people found the following review helpful
5.0 out of 5 stars This book is invaluable. February 6, 2013
Format:Kindle Edition|Verified Purchase
This book is invaluable. Read it. Change your thinking. Change your action. Author Alex Mathers affirms opportunities in a new context to market and promote. He acknowledges confusion and difficulties but sets out strategies for finding meaning, value and income. I have read, reread and will continue to reread this pithy and succinct book. Why? As I change my approach I find new meaning and clarity of conviction within the simple but comprehensive information therein. I am interested to follow Alex's thinking (there will be more books I'm sure). I hope to integrate his evolved and evolving thinking into the ever-changing contexts I try to work within.
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1 of 1 people found the following review helpful
5.0 out of 5 stars In a Nutshell: Be Helpful, Take Your Time January 3, 2013
Format:Kindle Edition|Verified Purchase
Promo 3.0 stands out from the deluge of sell tons and get rich quick plans. Mathers takes a long-term approach that emphasizes individual relationships over mass mailings -- quality over quantity.

He repeats all the stuff you've heard about using blogs and social media to promote your work, but sees those outlets as conduits for service, insight, and teaching. "Actions you take that are purpose-driven, mean that creating and giving come out of a sense of joy rather than fulfilling your own agenda rooted in lack."

As you gradually build friendships and repeat positive connections, your work will speak for itself. My favorite quote from the book: "Blogging is really about adding value bit by bit, and building up a following gradually, leading to ever increasing momentum."

I hate promotion and feel so much better about my work after reading this. I often make the mistake of comparing myself to more successful writers and bloggers, only to come up lacking. But Promo 3.0 has helped me realize I'm doing something right by taking my time and has me thinking more creatively about what I can give back to my readers. It's a short book with a deep message.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good Advice at a Great Price December 31, 2012
Format:Kindle Edition
Alex Mathers does a nice job helping creatives understand why they might not be getting the exposure they need. But what's even better is his advice for turning it around.
His writing style is simple and fluid and you can read this short book easily and in no time.
It is a great add to the reference collection and a nice reminder to creatives that you are not alone in the industry!
This quick guide really is a steal at under $3.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Tangible Tips + Easy, Inspiring Read December 31, 2012
Format:Kindle Edition|Verified Purchase
Alex Mathers has tackled the uncomfortable issue of self-promotion, giving concrete tips for selling yourself "under the new rules of Promo 3.0." The book succinctly addresses five key aspects of promotion, and is an excellent resource for creatives looking for tangible tips to expand their client base in a way that doesn't even feel like selling.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Useful, Concise December 28, 2012
By steever
Format:Kindle Edition|Verified Purchase
Alex cuts through the "paradox of choice" creative authors suffer when going to get the word out -- so many options. He narrows it all down to a few basic stages and that alone helps anyone looking for some starting blocks. I'm both a 'fine' artist and a designer. There are big differences in promoting visual artwork vs. a set of design skills, and it's interesting to try and follow his suggested conceptual steps for both careers.

Also, he's putting his techniques to work by getting this reticent author to review it with a promo raffle. Talk about Promo 3.0!

My only caveat is that it's a bit short with few real world examples, but it's more pamphlet than book -- and well worth 2 bucks.
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Most Recent Customer Reviews
5.0 out of 5 stars Helping me to focus on my business
This was a very useful book in helping me improve my freelance illustration business.
Self-promotion is something I have struggled with in the past; this book provided me with... Read more
Published 19 months ago by Chay Hawes
5.0 out of 5 stars Finally, An Honest No Sleaze Approach!
I have picked up numerous books / articles / pubs on promotion and have often stuck them back on the shelf because of their sleazy approach and money grubbing attitude. Read more
Published 19 months ago by Darice
4.0 out of 5 stars A useful and succinct, readable help for creatives
I found this little book easy to read, very clear, nicely presented and a great articulation of what I've known instinctively about sales and promotion. Read more
Published 19 months ago by Cecily
5.0 out of 5 stars Well written and to the point!
Reading this encouraged and reminded me why, who, what, when and how to promote myself. Especially since creatives tend to focus solely on the craft, that they/we forget the other... Read more
Published 20 months ago by Hazel Ln D. Rider
5.0 out of 5 stars Very thought provoking
Alex Mathers Promo 3.0 is an easy book to read as it doesn't contain lots of inexplicable jargon but it's a slow read because it constantly challenges you to think and rethink. Read more
Published 20 months ago by Lizzie
5.0 out of 5 stars Lots of good, clear advice!
This book offers a great deal of useful advice on how to promote your business or service in a world that has drastically changed over the past few years. Read more
Published 20 months ago by Lisa Ahlstedt
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More About the Author

Alex Mathers is a British writer and illustrator, born in Copenhagen in 1984, currently living and working in London, UK. He is the editor at Red Lemon Club, a site providing various resources for creative professionals, and works as an illustrator for clients that include Google, Saatchi & Saatchi, and Popular Mechanics. He is founder of online contemporary art platform 'Ape on the Moon' and is the author of three other guides for freelancers and creative people.

These and various articles and resources can be found at

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Topic From this Discussion
What is the biggest way this book has helped you, so far?
The biggest thing Promo 3.0 has helped me with is seeing the importance of building relationships and trust via a network (even BEFORE I try to sell anything). It has helped me be more successful with my clientele, and for that I am thankful. Thanks, Alex!
Jan 3, 2013 by Dylan |  See all 3 posts
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