Customer Reviews

Promote Like a Pro: Small Budget, Big Show

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Review from MARYANNE RAPHAEL,Writer Editor, Writers World

PROMOTE LIKE A PRO tells us everything we need to know to promote our own book or any other project effectively and inexpensively.

In the first half of the book, author/editor, Linda Radke illustrates how to prepare an excellent market plan, how to design a cover that will attract readers, how to find and work with a distributor, how to time our publicity so it will be most successful., how to tie our books in with a newsworthy event, and how to use the World Wide Web to publicize our books. In the second half of the book, experts share their knowledge and secrets on marketing and publicity. A professional publicist lists the practical steps needed to publicize a product. The owner of a Marketing company explains how Big companies use marketing, advertising and public relations. A media-relations consultant describes the top three ways to get valuable free publicity. A successful self-publisher tells us how to raise awareness, build good will and sell thousands of copies of our books. A professional speaker tells us how to use Public speaking to "create credibility, visibility and sales." A journalist explains how to get newspaper coverage for our projects. An editor tells how to make our promotional material "editor-friendly." A book reviewer explains how to get our books reviewed and how to make the best use of our reviews. A marketing expert/columnist shows how we can get our own column. An assistant television producer tells how we can get free publicity on tv. A communications instructor tells us how to make the most of every opportunity to publicize our book.

A successful author tells how we can promote ourselves on radio shows across the country without leaving our homes. Publishing and Internet experts shows us how to market books on the Web.

PROMOTE LIKE A PRO is compact, easy to carry in a briefcase or purse and yet it answers almost any questions anyone can have about promoting and marketing.

Linda Radke's PROMOTE LIKE A PRO: Small Budget, Big Show > > By Linda F. Radke and contributors > > Five Star Publications, Inc P.O. Box 6698 > >Chandler,AZ 85246 Paperback $19.95 > >e mail: info@fivestarsupport.com/promote > >phone:480-940-8182 > > Book Review By Susie Chesser > > More and more authors are publishing their own books these days. > For many of them their biggest challenge is promoting their product > without spending a future. Even authors who are published by the > largest and most firmly established publishing houses are finding > themselves faced with this problem. > PROMOTE LIKE A PRO is a valuable tool for all authors, publishers > and public relations people. The information drawn from many experts > with many years of personal and professional experience, is easy to > understand and follow. > It includes the nuts and bolts of publicity and a master plan for > promoting and selling a book. > It tells how to get an early start making your book known, how to > tie in with important news or dates, with special tips on how to market > an unknown author, how to have a successful book signing, and how to get > the Media's attention. > There are tips on how to build good will with the media, how to get > on radio talk shows all over the country without leaving home. In > short this book tells the reader how to get the word out that he or she > has a book that deserves to be read. By following these suggestions, > an author saves time and money and can make the dream of having a best > seller come true.! > > >

As an author, I recognize the importance of publicity and promotion; a high priority! Linda is the self-publisher's "Maze Maven." Have a book to promote? You must follow her lead!

I have a copy of your book "Promote like a Pro" and I consider the book my leading reference for stepping into the murky waters of book promotion. Untill now I had no idea how to pursue the challenge of marketing but after reading your book gave me the confidence to proceed with the knowledge gained

"Many independent presses and self-publishers find themselves in the uncomfortable position of running short on money by the time their book is published. Linda Radke's offers help to those who find themselves promoting on a shoestring budget. Her book details what a publisher (or self-publisher or author) can do to make sure a book has its best chance for publicity, marketing and, as a result, sales--both before and after publication. An excellent value for the price, and the price is one even the most tightly budgeted individual can afford. Recommended."

This wonderful book is full of practical and insightful information to help even the most reticent author get out there and promote their book. Writing a book is a labor of love, and authors reading this will get a jumpstart on learning how to get the word out so people can start buying your baby. I particularly enjoyed the section on doing talk radio, an vastly underutilized resource. Written in a breezy style full of great examples that authors can relate to.

One of the most enjoyable books about self -promotion in the business world. Easy reading..lots of resources. If you are self-publishing or just need to get hints about self promoting your business, spend the few dollars and purchase the book.

Linda Radke's Promote Like a Pro is chock full of practical tips on getting publicity for book authors and other small business marketers. The step-by-step tips are straightforward, and can be implemented on even the most modest budget. If you wish to use public relations in promoting your product or services, put this one in your briefcase.

December 1999 today's librarian

Though geared primarily for self-publishers, this diamond of a publicity guide should be required reading for almost anyone with a service or product to promote. Insiders in print media, broadcasting and public relations donate their expert marketing advice in concise, reader-friendly chapters. Radke, herself a book publisher, tells authors how it is: You've got to dress your book for success, and that means investing in a catchy title and cover design...distributors are a must...media kits can't work miracles...start marketing early or suffer long. Readers learn that journalists are suckers for tie-ins to newsy themes, such as Black History Month, as well as "hometown kid makes good" angles. The book details do's and don't on winning the media's attention and landing a review. Other techniques described in the book include public speaking to promote a product,cold-calling potential customers and finagling free radio and TV coverage. One contributor focuses on promotional websites, explaining their limitations and the necessity of buying search-engine placement. Chockfull of practical advice and step-by-step instructions, Radke's guide gives would be promoters the real stuff.

As a firm believer in truth in marketing, I had mixed feelings about this book. The information it contains is excellent and helpful for authors looking to promote a book, but at the bottom of the front cover it says: "A step-by-step guide to promoting anything from books to businesses." Sorry, that's not accurate. 75% of the book has to do with book promotion only. If you've got another kind of business, choose another book.