Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars
Been using for years. Even in e-commerce age, it's great!,
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This review is from: How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune (Paperback)
I recommend this book to everyone who is getting into marketing and anyone who is going to hire outside vendors to help them. The book explains what every businessperson should know about marketing programs and how they work (or don't).
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Inside This Book
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First Sentence:
Businesses, not-for-profit organizations, clubs, Fortune 500 megacorporations, and political groups all use marketing communications every day. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
collateral materials and direct mail, other marketing communications tools, marketing communications projects, special promotional items, shelf packaging, shelf appeal, raw messages, collateral projects, tradeshow booths, marketing communications plan, transit ads, promotional writers, other communications tools, rush charges, collateral piece, media supplier, screen tints, foil stamping, media charges, quick printer, direct mail program, business reply card, image ads, direct mail promotions, publicity program Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yellow Pages, United States, New York, What's the Problem, Los Angeles, Postal Service, Point Times, Solid State, New Product Brochure, Pantone Matching System, Perfect Problem, San Francisco, Agency Retainer, Attend Boston Show, Attend Chicago Show, Attend Las Vegas Show, Chamber of Commerce, Company Newsletter, Customer Conference, Mera Bank, New Ad Program, New Product Package, Bank of America, New Corp Brochure, New Logo Design New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Businesses, not-for-profit organizations, clubs, Fortune 500 megacorporations, and political groups all use marketing communications every day. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
collateral materials and direct mail, other marketing communications tools, marketing communications projects, special promotional items, shelf packaging, shelf appeal, raw messages, collateral projects, tradeshow booths, marketing communications plan, transit ads, promotional writers, other communications tools, rush charges, collateral piece, media supplier, screen tints, foil stamping, media charges, quick printer, direct mail program, business reply card, image ads, direct mail promotions, publicity program Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yellow Pages, United States, New York, What's the Problem, Los Angeles, Postal Service, Point Times, Solid State, New Product Brochure, Pantone Matching System, Perfect Problem, San Francisco, Agency Retainer, Attend Boston Show, Attend Chicago Show, Attend Las Vegas Show, Chamber of Commerce, Company Newsletter, Customer Conference, Mera Bank, New Ad Program, New Product Package, Bank of America, New Corp Brochure, New Logo Design New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 12
books:
See all 12 books this book cites
1
book
cites this book:
- Annual Report 2002 by National Adult Literacy Agency on page 264, and Back Matter
- The Advertising Red Books: Agencies : January 2003 (Advertising Red Books Agencies January Edition) by National Register Publishing in Back Matter
- Profitable Methods for Small Business Advertising (Small business management series) by Ernest Gray in Back Matter
- Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) by William F. Arens in Back Matter
- The Agency Book by Gavin Brackenridge in Back Matter
See all 12 books this book cites
- Live Rich: Everything You Need to Know To Be Your Own Boss by Stephen Pollan in Back Matter
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