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Promote Your Book: Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author Paperback – August 10, 2011

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Promote Your Book: Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author + Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity + How To Market A Book
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Product Details

  • Paperback: 224 pages
  • Publisher: Allworth Press (August 10, 2011)
  • Language: English
  • ISBN-10: 1581158572
  • ISBN-13: 978-1581158571
  • Product Dimensions: 5.5 x 5.6 x 8.2 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #600,598 in Books (See Top 100 in Books)

Editorial Reviews


"Patricia Fry's advice is outstanding and this book is packed with hundreds of tips that will save you thousands of dollars. As a professional of many years, I highly encourage any author to get this book, highlight it and use it well." -- --Penny Sansevieri, CEO Author Marketing Experts, Inc., and adjunct instructor at NYU

"Patricia's book provides a fantastic overview of book promotion and should be on every author's "must-read" list. It is the perfect springboard for creating 250 book marketing strategies and then some." ----Mark Levine, author of The Fine Print of Self-Publishing (4th ed.), CEO of Hillcrest Media Group

"The most expensive parts of book publishing are the mistakes. Patricia Fry's wealth of experience will save you time and money. Highly recommended." ----Dan Poynter, The Self-Publishing Manual

About the Author

Patricia Fry has almost forty years of experience as a career writer. She is the author of more than thirty-one books, most of which relate to writing and publishing, and has contributed hundreds of articles to magazines and newsletters such as Writer’s Digest, the Los Angeles Times, and the Artist’s Magazine. Fry established her own publishing company, Matilija Press, in 1983, and is the executive director of the Small Publishers, Artists, and Writers Network (SPAWN). 

More About the Author

Patricia Fry began writing articles for magazines in 1973 and that's how she earned her living for decades. Her first book was accepted by a New York publisher in 1978. Every five years, or so, she'd evaluate the potential for her writing business and make adjustments accordingly. In 1983, she established a publishing company (Matilija Press) and began producing her own books. By the late 1990s, she was teaching publishing workshops. She wrote her first of many books for authors in 2000 and she also became a speaker at writers' conferences in many cities throughout the US. Around the same time, she hung out her shingle and started working with other authors on their book projects.

Nearly forty years after she began writing for publication, with forty nonfiction books to her credit and after working with many dozens of clients on their fiction and nonfiction books, she felt she was at a crossroads. Patricia reminisces about that period in her life. "All my friends were retiring. I wondered if I should, too. But how does one retire from something they love? Writing is not just a job, it's my passion."

The year was 2012. Patricia knew it was time for another career shift and she asked herself, "What writing dreams have not been fulfilled?" The answer came in one word: FICTION. That year, she gave herself a birthday gift--the time and space to write a novel.

She says, "The idea came rather quickly. And within a relatively short time, I was the author of a published novel, "Catnapped", the first in the Klepto Cat Mystery series." Every two or three months since, Patricia has produced a new book in the series. While you're urged to read these books in order, many readers agree that each book can be read as a standalone.

"I write these cozy mysteries with love and hope that you enjoy my stories." (Patricia Fry)

Customer Reviews

4.8 out of 5 stars
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Promote Your Book is packed with practical tips for authors.
Dana Smith
Sure it competes with some of the books I write for authors but I figure every author needs to keep reading, keep learning.
Carolyn Howard-Johnson
Promote Your Book by Patricia Fry is a detailed and well explained outline to promoting any author's book.
Laura Dobbins

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Kathleen Ewing on August 20, 2011
Format: Paperback
If you're looking for a combination road map, recipe and shopping list for developing a marketing plan for your book, this is it. Be prepared to take notes. The information will be coming at you rapid-fire like popping corn in an open skillet.

The book dishes up pre-publication promotion, recipes for local marketing, news releases, mailing and social media recommendations, written in the voice of a friend explaining how she did it. My favorite chapter is Promote Your Book Without Changing Your Lifestyle, which includes advice on promotional materials, "piggyback" marketing and how to get your book listed in catalogs.

Ms. Fry doesn't go into excessive detail on how to apply each promotional tool. What she does do is provide you with the benefits and drawbacks of the option as well as suggestions based upon her own and other authors' experience, followed by a list of powerful resources it might take you weeks to dig up on your own. She also provides links to helpful online articles that go into greater detail and list even more resources.

If you don't emerge from reading Promote Your Book with at least a couple dozen new ideas on how to market your book, you haven't been paying close enough attention.
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7 of 7 people found the following review helpful By Dena Harris on July 26, 2011
Format: Paperback
As an author of 3 books (Most recent: Who Moved My Mouse?: A Self-Help Book for Cats (Who Don't Need Any Help)), I have read a lot (A LOT, A LOT, A LOT) of "how to promote your book" books. My take on Patricia Fry's new book is that it's got a little something for everyone, from the nouveau author to the seasoned professional. For me, I spent a lot of time/money sending out promo mailers to libraries, so it was cool to discover here how I could check and see what libraries across the nation actually carry my book. The book includes sidebars from authors with their real-life stories of how they use promotions and what worked and what didn't. The layout of the book is clean, simple, and easy to follow. I also like the friendly conversational style of writing of the author.

The advice offered here is more of an overview ("Sell your books on e-bay") without always listing the exact steps of how to go about doing what's recommended. I think this is intentional on the part of the author though, as she keeps the reader turning pages with a plethora of advice. Again, the seasoned author may already be doing most of what's here but that's the point of reading these books... you'll always find new little nuggets of ideas that you have yet to try.
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5 of 5 people found the following review helpful By W. Terry Whalin on February 8, 2012
Format: Paperback
Patricia Fry knows the truth in this famous quote from one of the greatest promoters, P.T. Barnum. He said, "Without promotion, something terrible happens--nothing!" Too many book authors fail to take complete responsibility for promoting their books. Throughout this well-done book, Fry validates her claim in the subtitle, "over 250 proven, low-cost tips and techniques for the enterprising author." This book is loaded with a gold mine of ideas and resources.

Pointed personal stories are combined with practical tips and website references for even more action steps for the savvy author. If you want to sell books, you need to study every page of this book then apply it to your book promotion.

While this book is packed with insight, I loved the idea: Design A Hotfile. She writes, "Life has a way of racing past us while we're busy trying to keep up. And if you are promoting a book along with everything else that you do, it can become overwhelming. Think about it, how may good promotional ideas have escaped your grasp and been tossed aside simply because you are too busy or too preoccupied? That's why I suggest you grab each promotional idea you stumble across, without judging it, and file it in your hotfile. When things calm down, your speaking circuit has slowed down, you've sent out your quota of press releases for the month, you've made several cold calls, open up the hotfile and see what's in there." (page 166-167) This concept alone is brilliant and an example of what you will find in PROMOTE YOUR BOOK.

If you have a book to promote, get this title today and begin taking action on the ideas. It is never too late.
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4 of 4 people found the following review helpful By Blair on December 19, 2011
Format: Paperback Verified Purchase
If you don't know where to start promoting your book (or e-book), this is a wonderful resource! The advice to read the book from cover to cover and then implement the ideas that suit your personality and skills is sound advice that works. Many "out of the box" ideas are given that serve as a "springboard" for your own creative ideas given the genre of your publication.

After read the book, and having begun implementing some of the ideas, I have seen an increase in print sales for Biblical Hebrew: Vocabulary Made Easy! that were stagnant. The book is easily accessible to the novice and contains solid, practical ideas from an established author and authority in her field.

My only complaint is the moderate amount of self-promotion contained in the book. While many resources are listed, some advice is not fully "fleshed out" and sometimes refers the reader to other resources, which must be purchased, to carry out the idea. I fully appreciate the promotional reasoning behind this practice (and I will likely buy some of these resources), but it feels less than 100% complete. That being said, the free resources listed, and knowing where to look next, are worth the price of the book alone.

My thanks to Patricia Fry for helping guide a novice self-publishing author.

I would heartily recommend this book to any author.
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