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Promote Yourself: The New Rules for Career Success Paperback – September 2, 2014

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Editorial Reviews

From Publishers Weekly

Though branding expert Schawbel's (Me 2.0: 4 Steps to Building Your Future) latest book comes packaged with abundant praise from personal-improvement experts (Stephen Covey, Jack Canfield, Gretchen Rubin), his own advice, while reasonable, doesn't contribute much to the existing conversation. At the age of 26, Schawbel had had success with his "Personal Branding Blog," which led to a Fast Company feature, a book deal, and speaking and consulting jobs. This book is aimed at newly-graduated or early-career millennials. Schawbel sympathizes with young people, who are not, he claims, being effectively prepared by their schools for the real world. But companies need young entrepreneurial types—collaborative, passionate and smart—if they're going to succeed; and young people need to make themselves indispensable. In a colloquial, buddy-to-buddy tone, Schawbel covers topics including: using your existing job as a springboard to a better one; understanding the new rules of the workplace; pursuing continuing education; using social media appropriately; and getting promoted. He stresses the need to work within the system, focusing on ways that corporate life can be used to your advantage. While encouraging, the dull tone and familiar advice will make this book a tough sell. (Sept.) --This text refers to the Hardcover edition.


Praise for Promote Yourself: The New Art of Getting Ahead

"This is a book about freedom. The freedom to chart your own path, make your own ruckus and stand up and say to the world, ‘Here, I made this.’"
--Seth Godin, New York Times bestseller and author of The Icarus Deception

"Dan will show you how to communicate your unique contribution, so that you make yourself indispensable."
--Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths

"If you’re just standing around waiting and hoping for the boss to notice you, I’ve got bad news: It’s probably not going to happen. High-performing leaders are attracted to activity. You’ve got to get moving! In Promote Yourself, Dan Schawbel shows you what to do to get noticed—and get promoted—inside the company you’re already with."
--Dave Ramsey, New York Times bestseller and nationally syndicated radio host

"Promote Yourself is a tactical and practical guide to navigate the new world of work. It will inspire you to create your own career path and control your own destiny."
--Guy Kawasaki, former chief evangelist of Apple, New York Times Bestselling author of Enchantment and APE

"Schawbel's book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader."
--Stephen R. Covey, New York Times bestseller and author of The 7 Habits of Highly Effective People and The 3rd Alternative

"In this remarkable book, Schawbel gives you all the resources, advice and inspiration you need to take charge of your own career and get ahead at work. Read Promote Yourself if you want to achieve your dreams and have fun doing it."
--Jack Canfield, Co-creator of the New York Times bestselling Chicken Soup for the Soul® series and The Success Principles

"Promote Yourself will motivate you to make a positive difference in your own career.”
--Patti Stanger, star of Bravo TV's The Millionaire Matchmaker

"Packed with research, real-life examples, and practical, concrete suggestions for action, Promote Yourself is an invaluable guide for anyone considering how to succeed better inside—and outside—of work."
--Gretchen Rubin, #1 New York Times bestseller of The Happiness Project and Happier at Home

"Most career self-help books are written by pretenders for pretenders. Dan Schawbel's Promote Yourself is the opposite. Keen, insightful and written by a realist and for the talented."
--David D'Alessandro, bestselling author of Career Warfare and Former CEO of John Hancock

"Promote Yourself is a very engaging and extremely thought provoking read. The topic is both timely and highly relevant, and Dan sets the foundation with the facts and stories, distilled with both actionable and practical insights. I learned a lot from it and so will you!"
--Brad Smith, CEO of Intuit

"Schawbel's book contains valuable, not so obvious insights to getting ahead in making your mark in today’s competitive workplace. The book is based on Dan's solid research, provides sound advice and just might be one of your most valuable reads."
--Michael Feuer, Founder of OfficeMax

“Schawbel will help you navigate the new workplace with ease and give you all the tools you need in order to stand out at work and get promoted faster than your peers!”
--Barbara Corcoran, Founder of The Corcoran Group, investor/shark on ABC’s Shark Tank, and author of Shark Tales

"Promote Yourself is a fascinating read and also a practical guide, for anyone entering the job force. Right on! Thank you Dan for giving us inspiration, and a solid blueprint for building a successful career."

--Richard Thalheimer, founder and former CEO of The Sharper Image

Praise for Me 2.0: 4 Steps to Building Your Future

“Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand.”
--Daniel H. Pink, New York Times bestselling author of Drive 

“This book offers a comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”
--Washington Post (ummer Reading List For Business Leaders)

"There is a path in this book. It leads through reality all the way to truth. In this landmark book, Dan Schawbel reveals how you can and must be your own brand.  It will be your most powerful marketing weapon--if you do it right. And in these pages are the keys to doing it right."
--Jay Conrad Levinson, father of guerilla marketing and author of the "Guerilla Marketing" series

"With Me 2.0, Dan Schawbel has done something remarkable, turning the subtle art of personal branding in to a set of systematic and easily implementable strategies for success."
--Robert B. Cialdini, coauthor, Yes! 50 Scientifically Proven Ways to be Persuasive

“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
--Gary Vaynerchuk, bestselling author of Crush It

"College students, get this book and conquer the new digital recruiting landscape.”
--Keith Ferrazzi, bestselling author of Never Eat Alone

“It contains practical ways of harnessing online tools to professional advantage.”
--The Financial Times

“You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”

Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”

Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”
--The New York Post

Me 2.0 provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit.”
--Fast Company

“A very detailed and comprehensive guide to employing a full arsenal of mostly online tools - including social networking - to develop a public persona that will enable you to be the go-to person for your area of expertise.”
--Miami Herald


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Product Details

  • Paperback: 304 pages
  • Publisher: St. Martin's Griffin; Exp Upd edition (September 2, 2014)
  • Language: English
  • ISBN-10: 1250025680
  • ISBN-13: 978-1250025685
  • Product Dimensions: 5.5 x 0.8 x 8.3 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #140,743 in Books (See Top 100 in Books)

More About the Author

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin's Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 14 languages. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as Wired Magazine, "The Today Show" on NBC, "Street Signs" on CNBC, "The Nightly Business Report" on PBS, "The Willis Report" on Fox Business and ELLE Magazine. He's spoken at Google, NBC Universal, McGraw-Hill, Oracle, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.

Customer Reviews

While it is primarily directed at Millennials, I recommend this book for everyone.
Sandra Long
Soft skills like the ability to prioritise work, positive attitude and teamwork are nowadays more important than hard skills.
Andreas De Rosi
Overall, this book is a great reference and practical guide for your career success.
Derrick Kon

Most Helpful Customer Reviews

20 of 21 people found the following review helpful By Bianca J. Smith on November 2, 2013
Format: Hardcover Verified Purchase
It’s hard to work out exactly why I don’t like Promote Yourself by Dan Schawbel. I’ve written many introductions and deleted them, all trying to find an objective reason.

I think it’s because there’s no clear audience identified.

There are many other reasons too, but they’re all subjective. The focus on millennials, the “it’s all about me” attitude, the instructions to do A and B to receive C. But these are disagreements, not reasons for it to be a bad book.

I know Dan Schawbel intends this book to be a career guide for millennials. I’m not convinced that’s who’ll get the most out of it.

I see the primary audience as early gen X and baby boomers who are struggling to relate to the younger members of their teams. The secondary is audience is millennials, but those who do well on tests, but struggle to make friends. The ones who want to be rich, famous and have an MBA, but lack an understanding of creativity or how.

Let me explain.

The first half of the book focuses on building your personal brand at work with the aim of getting promoted. Dan explains the need to network with the right people. He also explains how being a social media guru will make you indispensable, because no one older than “you” understands or can use the internet and computers. You can help them learn. But he also feels the need to explain what Twitter and Facebook are. By his reckoning, shouldn’t millennials already know that?

All through the book are to-do items. Take on an extra project, promote your wins, set up a personal website and you’ll be promoted. Sure there are caveats about over doing it and looking like a jerk, but I think the book (and its readers) would benefit from being told how and why.
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6 of 6 people found the following review helpful By Brittany V. Wells on August 18, 2014
Format: Hardcover
I ordered this book because I was pleased with a book that Penelope Trunk recommended on her blog "The Sport's Gene" was very enlightening and totally worth the inconveniences of buying a print copy of a book. This book was included in her list of recommendations but I am at a loss as to why.

The book wastes a lot of your time with empty words to fill extra pages and can be summarized into two points:
1. make sure you stay up to date of the latest findings and discoveries in the industry you want to succeed in (with examples of how the author used free online resources to do this)
2. do more than just your job description, because as departments are being cut, the more you know about other roles within the company, the more indispensable you become.

I am one of those people who gets bored with the lack of mental stimulation that comes from obvious plot lines and mundane writing patterns. As soon as I know where the author is going with a book, I loose any desire to read it. I am the type of reader who wants to be learning something every second or pick a new book, if you are this same way, do not bother reading this book. The entire thing can be summarized in an INC. magazine online article.

If you are one of those people who likes to read basic points in order to just be reminded of their existence you can buy this book
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Format: Hardcover
Why did Dan Schawbel write this book? According to Marcus Buckingham, speaking directly to the reader as does Schawbel throughout the book, "Dan will show you how to communicate your unique contribution, so that you make yourself indispensable. [I am of the opinion that so-called `indispensable' people are almost always bottlenecks.] In this competitive world, he will ensure that you highlight your strengths for all to see. As the workplace continues to transform, your personal brand is the key to your success. Be the best version of you - and let everyone else marvel at that value."

Schawbel provides an abundance of information, insights, and counsel that will enable his reader to (a) understand a "new workplace" and its "new rules," (b) to accelerate both personal growth and professional development to achieve peak performance in that marketplace, and (c) meanwhile, attract the attention of associates by producing results that earn their respect, trust, and admiration. In Chapter 5, Schawbel identifies and discusses six rules for self-promotion:

1. Make yourself worthy of being talked about.
2. Become well-known for must-have expertise, a specialty, on which others depend.
3. Take responsibility (i.e. "Be your own publicist")
Caution: But without bragging.
4. Find ways to expand your role and increase involvement in key operations.
5. Make others look good -- especially your supervisor.
6. Create some evangelists. [See #2]

Schawbel stresses throughout his narrative that attention and admiration must be earned and thus deserved. I share his contempt for "careerists" and "politicians" who have little (if any) concern for anyone else. The peak performers he has in mind have a strong sense of teamwork. They celebrate others' achievements.
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1 of 1 people found the following review helpful By Derrick Kon on November 29, 2014
Format: Paperback
This book really provides you with great ideas to succeed the new workplace of today. Our career is in our hands and as such why not tap into the new rules provided in this very readable book. This book is applicable for all generations from baby boomers, Gen X, Gen Y and Gen Z.

Most books stop short on just describing the skills you need. This book go beyond this show you how to go about obtaining them and how to use them to advance.
Skills discussed include:
- Hard skills which are the practical, technical skills you need to fulfil your job and getting the job done.
- Soft skills are interpersonal skills that enable you to form relationships with co-workers, collaborate and communicate successfully
- Online skills is about using the social media to your advantage in building your online brand to propel your career.

The book also highlight how to make yourself promotable from the view of the manager or leader. Having this understanding will help you to focus on acquiring and promoting the skills that will increase your visibility and being view as an invaluable employee.
One of the key factor for success is on working well with your team and this book also provide a chapter on developing cross-generational relationships to address this.

Overall, this book is a great reference and practical guide for your career success.
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