Podcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author’s extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast website and turning one-time visitors into long-term subscribers. The book covers pertinent topics such as how to get the best results from podcast directories; choosing an eye-catching title; writing an effective description; search engine tips that ensure top-of-the-list visibility; updates and automatic notifications; offline promotion including free advertising and press exposure; and a wealth of effective grassroots marketing techniques, all free or low cost, that keep listeners coming back again and again.
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Most Helpful Customer Reviews
14 of 14 people found the following review helpful
By Hobbes
Format:Paperback
...on his website, shownotes, and podcasts. He practices what he preaches, and his own podcasts are a model for quality audio, intelligent and unobtrusive use of music, clear structure, and being enticing, yet informative. His online material on getting started in podcasting puts a lot of useful material in one place, just what the doctor ordered to do the most important thing: diving in and turning out a quality product from the word go.
His forté is promotion, to make yourself known, for developing niche credibility, product recognition, etc. and doing so using internet technology and information based services/products. As such, the name of the game is proper presentation of that most critical information: who you are and what you have to offer. Jason Van Orden models how to do so professionally, compellingly without being annoying. No overuse of exclamation points and superlatives, here.
I've been using his information to get my own personal and professional fledgling podcasts off the ground. Cannot recommend his work enough.
His forté is promotion, to make yourself known, for developing niche credibility, product recognition, etc. and doing so using internet technology and information based services/products. As such, the name of the game is proper presentation of that most critical information: who you are and what you have to offer. Jason Van Orden models how to do so professionally, compellingly without being annoying. No overuse of exclamation points and superlatives, here.
I've been using his information to get my own personal and professional fledgling podcasts off the ground. Cannot recommend his work enough.
11 of 11 people found the following review helpful
Format:Paperback
If you are a podcaster, or even thinking about being a podcaster, get this book. Also, subscribe to Jason Van Orden's blog and podcast, "The Podcasting Underground". You'll thank me later for this sound advice. Why? Because this tome is chock full of explicit, practical, hands-on, darned useful advice for how to publicize your podcast effectively, and build a growing community of real fans for your show. This stuff really works. I've been using Jason's recommendations for a few months now on several corporate podcasts that I produce, and we've seen an immediate and marked increase in the number of listeners and subscribers, as well as those that want to contribute back to the ongoing success of the show -- a solid base of participating fans, not just passive listeners. What I love best about this book is that Jason isn't afraid to tell you precisely what kinds of tools you should use, and how to best use them. He puts many generally held beliefs about podcast promotion into proper perspective, and helps you focus on those specific actions that can produce real results. I've read almost a dozen books on podcasting over the last few months, but this is the one that I find myself pulling off the bookshelf over and over. It *is* that good. Highly recommended.
11 of 11 people found the following review helpful
Format:Paperback
Here is Don The Idea Guy's one-step guide to successfully building awareness and audience for your personal or professional podcast -- BUY THIS BOOK NOW!
As a marketing and promotions consultant, I'm working with a growing number of clients who've created online programming in an effort to build their respective businesses. The problem is, many think that the hard part is creating the content itself, and once recorded the work is over. WRONG! The biggest challenge is yet to come...
Challenge #1: Making your audience AWARE of your program
Challenge #2: Getting those who are aware to actually CHOOSE your content over the hundreds (thousands!) of other podcasts already out there -- with new ones being created daily. Jason Van Orden provides real-world strategies for successfully overcoming these two greatest challenges.
Every hard-earned lesson and every bit of advice on what works (and what doesn't) that I've learned along the way seems to be inside this book.
"Promoting Your Podcast" is the book I wish I could have read before creating my first client podcast, and it's the book I would have written had I thought to record all those lessons along the way.
An excellent resource on what to do AFTER you've made the effort to create your content. I'm going to start giving copies of these to all of my podcast clients.
As a marketing and promotions consultant, I'm working with a growing number of clients who've created online programming in an effort to build their respective businesses. The problem is, many think that the hard part is creating the content itself, and once recorded the work is over. WRONG! The biggest challenge is yet to come...
Challenge #1: Making your audience AWARE of your program
Challenge #2: Getting those who are aware to actually CHOOSE your content over the hundreds (thousands!) of other podcasts already out there -- with new ones being created daily. Jason Van Orden provides real-world strategies for successfully overcoming these two greatest challenges.
Every hard-earned lesson and every bit of advice on what works (and what doesn't) that I've learned along the way seems to be inside this book.
"Promoting Your Podcast" is the book I wish I could have read before creating my first client podcast, and it's the book I would have written had I thought to record all those lessons along the way.
An excellent resource on what to do AFTER you've made the effort to create your content. I'm going to start giving copies of these to all of my podcast clients.
5 of 5 people found the following review helpful
Format:Paperback
Jason Van Orden has delivered a book that is both enjoyable to read and in-depth. If you're looking to go beyond distribution on iTunes and the other directories to build your auidence, then this book is a must read. Most strategies are free, costing only your time to implement. I've seen my shows The Dalai Lama From Brooklyn and Random Kindness both benefit within days of working through Jason's recommendations.
3 of 3 people found the following review helpful
5.0 out of 5 stars
The Recipe for Podcast Promotion Success - You Are The Media - Let Jason Show You Media Promotion
October 3, 2006
Format:Paperback
What would you pay to have a top expert in Podcast Marketing walk you (or your staff) through every single step of the Podcast Marketing process? Thousands? Would it be worth it? Yes! Do you need to? No! Hand them a copy of this book and expect results, because they will happen. Jason has held nothing back and I honestly can't believe he is selling this treasure--at any price.
5 of 6 people found the following review helpful
Format:Paperback
This book takes you step by step through the process of promoting your podcast. Imagine that, it does what it says! It explained everyting in a way even a techonophobe could understand, thanks for that by the way. No techie babble. My podcast was ranked in google within 24 hours of following Jason's advice. This is the book to read if you actually want people to every come to and listen to your podcast. Jason Van Orden is the podcasting KING! The only downside is I bought 3 of the other top podcasting BEFORE books buying this one, what a waste the others are...
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I was happy to come across "Promoting Your Podcast". Even though I have been podcasting for over 4 years now there was some great info on how best to get listeners. Other great topics such as linking with other shows, blogs etc. Worth the price!
Most Recent Customer Reviews
4.0 out of 5 stars
Offers good tips and strategies for promoting your podcast
This book offers good tips and strategies for promoting your podcast (back when I purchased it in ~2006). Some of the information is, of course, dated at this point - i.e. Read more
Published on April 15, 2011 by AdamSTL
5.0 out of 5 stars
Good marketing info
There are some gems in here for those looking for help to market their podcast. If you don't know how to start a podcast, this may not cover all you want, but that isn't the... Read more
Published on April 7, 2008 by K. Brady
5.0 out of 5 stars
GREAT BOOK AND SERVICE
Ordering this book through Amazon is awesome!!! Quick delivery, very satisfied with service and the book!!!
Published on July 5, 2007 by Sandra F. Giacomin
5.0 out of 5 stars
A MUST BUY!
Jason gives you the whole game on promoting your podcast. You should also listen to this podcast for even more information. Read more
Published on December 23, 2006 by Michael Dean
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