Promoting Your School: Going Beyond PR [Hardcover]

Carolyn Warner (Author)

Book Description

ISBN-10: 0803968973 | ISBN-13: 978-0803968974 | Publication Date: June 21, 2000 | Edition: 2nd

This is a proactive, up-to-date guide to the theory and practice of school public relations, countering the negative and promoting the positive.

Editorial Reviews

Review

"Carolyn Warner’s book reminds us that when we promote schools what we are really doing is promoting and reaffirming the efforts and importance of children and those who have dedicated their lives to their service." 

(Michael Pladus )

About the Author

Carolyn Warner has gained national stature as one of America's most articulate educational and public policy leaders. A product of pioneering Oklahoma stock, her father was an Oklahoma State Senator, teacher, and newspaper publisher in whose honor the first public school in Oklahoma's Indian Territory was named. Her mother, also a teacher, served as a school principal in both Oklahoma and California.

With six children in the public schools, Carolyn Warner became an active parent volunteer and PTA member, and she began her public service career with election to the Phoenix Union High School District Board of Trustees. In 1974, following a business career as VP and general manager of a family-owned interior/business design firm, public service became a full-time commitment when she was elected Arizona State Superintendent of Public Instruction, the first non-educator ever elected to this post. She was reelected to two additional four-year terms. During her tenure, Warner became nationally known for her advocacy of educational accountability (both academic and fiscal); citizen participation in educational decision making; the integration of career and technical education and basic academic skills; and an unparalleled partnership with school administrators, teachers, and business leaders. Under her leadership, Arizona’s Basic Skills and Employability Skills initiatives became national models and were among the first educational materials to be printed in the Navajo language.

In 1986, she was her party's nominee for governor. Warner has received a number of Presidential appointments serving under both Republican and Democratic administrations, the White House Conference on Small Business, the National Skill Standards Board, the National Commission on the Public Service and the advisory panel in the financing of elementary and secondary education.

As a respected public policy leader, Warner maintains an active role in political and educational initiatives and organizations on both the state and national scene. Drawing on her vast experience in government, business, education, and communications, she heads her own firm, Corporate Education Consulting, Inc., which offers consulting, speaking, seminar, and training services focusing on education, workforce/workplace issues, leadership, and public/private partnerships.

Carolyn Warner is nationally known as a speaker of uncommon skills, giving over 30 keynote and seminar presentations per year. Her public speaking expertise is reflected in her bestseller, The Last Word: A Treasury of Women's Quotes. She is also the author of Everybody's House-The Schoolhouse, published by Corwin Press in 1997.

Product Details

• Hardcover: 256 pages
• Publisher: Corwin Press; 2nd edition (June 21, 2000)
• Language: English
• ISBN-10: 0803968973
• ISBN-13: 978-0803968974
• Product Dimensions: 11 x 8.6 x 0.6 inches
• Shipping Weight: 2.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #9,158,265 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Practical Suggestions for Improving the Image of Your School, May 26, 1998

By A Customer

This review is from: Promoting Your School: Going Beyond PR (Paperback)

This book draws from the experience of several hundred top school adminstrators to provide many specific and creative ways administrators and teachers can promote their school. Examples of both immediate actions and long-term plans are provided so that you can start improving your school's image NOW. This book really stresses the importance of the community's knowledge of and involvement in the local school, and suggests how this can best be accomplished. Best of all, Promoting... is written for those of us without degrees in and experience with public relations. The suggestions are simple, yet effective.

5.0 out of 5 stars Great information, August 14, 2009

By 

Denise S. Reddinger "DRedd" (Tri-Cities, WA USA) - See all my reviews
(REAL NAME)   

This review is from: Promoting Your School: Going Beyond PR (Paperback)

This is an easy-to-read textbook. The information is relevant to the current times. Chapters are relatively short and include reference information and/or sample documents.