Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the tools available for creating successful campaigns.
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About the Author
Judith C. Everett, ACRA, FGI, is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University where she taught a wide range of merchandising courses; including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Her research interests include fashion promotion and tourism retailing. She was named one of the ten Fashion Icons for Teaching the Future of Fashion by the Arizona Chapter of Fashion Group International. Everett is an active member of the American Collegiate Retailing Association (ACRA) and the Fashion Group International (FGI).
Kristen K. Swanson ACRA, ITAA is a Professor of Merchandising at Northern Arizona University. Her research interests include retail promotion and tourism retailing. She has had work published in the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. She is a member of the American Collegiate Retailing Association (ACRA), International Textile and Apparel Association, and the Travel & Tourism Research Association (ITAA).
Kristen K. Swanson ACRA, ITAA is a Professor of Merchandising at Northern Arizona University. Her research interests include retail promotion and tourism retailing. She has had work published in the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. She is a member of the American Collegiate Retailing Association (ACRA), International Textile and Apparel Association, and the Travel & Tourism Research Association (ITAA).
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4.0 out of 5 stars
useful tool,
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Amazon Verified Purchase(What's this?)
This review is from: Promotion in the Merchandising Environment (2nd Edition) (Hardcover)
I think this is good for the person who begin to learn market this area. They can get starting with it. Here are some parts of content I think that are clearly to make sence what the marketing doing. such as Role and Structure of Promotion , Consumer behavior, promotion organization etc.
5.0 out of 5 stars
All about fashion merchandising!,
By Thea Cybele (San Francisco, CA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Promotion in the Merchandising Environment (2nd Edition) (Hardcover)
Great book if you want to understand how fashion works business-wise. Comprehensive structure, demonstrative examples, intelligible language and all in all a very delightful book to read.
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