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Promotional Marketing [Paperback]

William A. Robinson (Author)

4.0 out of 5 stars See all reviews (1 customer review) |

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Product Details

Paperback: 192 pages
Publisher: McGraw-Hill; 1 edition (January 11, 1991)
Language: English
ISBN-10: 0844231517
ISBN-13: 978-0844231518
Product Dimensions: 9 x 6 x 0.5 inches
Shipping Weight: 10.2 ounces

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #3,661,195 in Books (See Top 100 in Books)

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› Visit Amazon's William A. Robinson Page

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4.0 out of 5 stars (1 customer review)

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1 of 8 people found the following review helpful:

4.0 out of 5 stars Promotional Marketing, January 17, 2001

By A Customer

This review is from: Promotional Marketing (Paperback)

The competitve edge of this book can be described in one word which is WONDERFUL. it is very informative for marketers

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Inside This Book (learn more)

First Sentence:
What a decade of opportunities! Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
promotional marketing, smart marketers, borrowed interest

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Affluent Society, Whole New Ballgame, Del Monte, The Seventies-Recession Hits, Time of Peace, The Eighties-Warfare, The Sixties-Change, Statue of Liberty, American Airlines, Bud Bowl, Super Bowl, American Express, Country Yumkins, Maxwell House, Signs of the Times, Kraft Salad Days, Marlboro Man, Middle East

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 4 books:

Horton Hears A Who! by Dr. Seuss on page 77
Story of the Statue of Liberty by Natalie Miller on page 106
Marketing Warfare by Al Ries on page 102
Flower Seeds by Steck-Vaughn Company on page 25

5 books cite this book:

Promotional Marketing by William A. Robinson in Front Matter, and Back Matter
Strategies For Effective Customer Education by Peter Honebein in Back Matter
Image Marketing: Using Public Perceptions to Attain Business Objectives by Joe Marconi in Back Matter
AMA Handbook For Managing Business To Business Marketing Communications by J. Nicholas De Bonis in Back Matter
Integrated Marketing Communications (Cim Student Series) by Tony Yeshin on page 222

Books on Related Topics (learn more)

Best Sales Promotions, Sixth Edition by William A. Robinson

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