Customer Reviews

E-Promotions : The Value of E-Mail Marketing

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(3)
1 star:		(0)

 

 

Gerardo Giannoni has written an important work on the reality of email marketing. Using a combination of survey research and analysis of promotions by online booksellers, Giannoni provides insights into the techniques that do and do not work in this emerging industry. Email marketing is an essential tool for the promotion of online book sales, especially as it is cost effective. However, email strategies must be employed with care. While consumers like to be informed about products, they do not respond to overkill.

Giannoni examines specific cases of online booksellers' email marketing strategies, including Amazon.com. He discovers that online marketing strategies vary by company, with some being more successful than others.

Giannoni's research is a must read for anyone interested in e-business strategies and online marketing techniques.

The E- prefix is hot. Every word preceded by the magic fifth letter of the alphabet seems to generate attention. E-promotions, of course is not any different. This publication builds on this eye catching phenomenon to describe the efficiency and legitimacy of e-mail marketing for targeted audiences in the publishing industry. Great book for college students and marketing profesionals.

The substance of this book is a comparison of email marketing promotions from Amazon, B&N, and Borders. Some interesting numbers are presented but, overall, this book is nothing more than a primer for those entering the eMarketing field. I question some of the conclusions which the author arrives at given the limited number of participants (182) in his own ePromotion campaign.

Not a bad book but there certainly are others I would pursue with greater vigor than this one.

This book is for people who are new to the online marketing. It contains many ideas that have been out there for years. I would say no more than 10% is new stuff.

I would recommend it to people who are new to Internet marketing.

The book was disappointing. While there was some value to its content, the publication is more akin to a published university thesis than a book. Limited in scope to buying books online, wih reference to the Inter-American Development Bank's experience at using email to sell its publications, the title is misleading.

With hundreds of messages a year, it is hard to get the attention from prospective customers that marketers would like. E-promotions looks at the effectiveness of e-mail promotions as a complement to marketing strategies used by booksellers. A must read for marketers and e-mail users alike.