This book was written in 1928 by Edward Bernays who was a nephew of Sigmund Freud.
Unsure as to how we can really evolve out of this way of thinking/operating though as propaganda is very deeply ingrained into the way society has worked for decades.
I found this book to be very informative in the regards to the history of Marketing and Public Relations.
Was an okay read. Interesting and illuminating as it relates to public relations and cause marketing. I think I would have enjoyed it better had it not so many typos.Published 13 days ago by js1268
Not a very principled person but this book does give insight to the mindset of the early 20th century elitist,progressive university thought professors that wanted to manipulate... Read morePublished 25 days ago by James D. Day
Excellent product, received in good time and the condition was as expected.Published 1 month ago by Stephen
This book written all these many years ago is still relevant today. Bernard breaks down a term that is now considered negative and demonstrates how public relations uses... Read morePublished 1 month ago by M. Bell
To understand post-1913 America, it's democratic politics and culture, a fundamental understanding of the science of propaganda and mass psychology is indispensable. Read morePublished 1 month ago by michael johnson