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Most Helpful Customer Reviews
16 of 17 people found the following review helpful:
4.0 out of 5 stars
Great Work,
By
This review is from: Propaganda, Inc.: Selling America's Culture to the World (Open Media Series) (Seven Stories' Open Media) (Paperback)
I had never heard of the United States Information Agency until I read this book. Among other public diplomacy (read: propaganda) duties, the USIA is responsible for Radio Marti, the pro-US propaganda beamed in to Cuba and the Fullbright scholar program. The reason those of us living in the US don't know too much about the USIA's mission is that they are not allowed to use their propaganda skills on US citizens, even though their predecessor organization, the Committee on Public Information (CPI) was created during the Wilson administration specifically to convince the people of the US that fighting the Germans in World War I was critical to the security of the American homeland. Post cold-war and especially during the Clinton administration, the USIA became the mouthpiece of NAFTA and the evangelization of people in other countries of the benefits of accepting American-style economies. This very brief book outlines much of this history and the author Nancy Snow makes it clear that any positive aspects of the program like the Fullbright program have been long buried under the pro-business propaganda machine of the Clinton and Bush the Younger administrations. The Fullbright program in particular became a tool to influence thought on market economics in Mexico and Canada, whose citizens were ambivalent about the promises of economic development promised by NAFTA. Today, much of the USIA's work has been rolled into the State Department, headed by former advertising executive Charlotte Beers, who is charged with "rebranding America to the world" like the Uncle Ben's Rice she used to work on. The USIA is one of the vehicles of US economic and cultural hegemony, especially in countries that we can't go to war with. Snow's history and analysis ends with an action plan that is wider reaching than simply what to do with the USIA. It is really a series of concrete ideas for reforming the very government of our country.
21 of 24 people found the following review helpful:
5.0 out of 5 stars
One dollar, one vote.,
By
This review is from: Propaganda, Inc.: Selling America's Culture to the World (Open Media Series) (Seven Stories' Open Media) (Paperback)
This small book tells the story of the USIA (the US Information Agency), a government unit.
This institution was created with very good intentions (increase mutual understanding between people), but was diverted from its original goal and streamlined as a propaganda machine to promote the US economic system and business interests. The author rightly stigmatizes harshly the democratic deficit in the US: a media monopoly, a political duopoly ruled by big business and big money, and a plutocracy which dominates without control public welfare, public lands, public airwaves and the pension trusts. Prof. Snow proposes a seven point plan to restore true democracy, but the implementation will be extremely difficult, if not impossible. This book should be read as a classic example of how particular interest groups take control of a public institution and turn it into a pro-private interests mouthpiece. Not to be missed.
13 of 14 people found the following review helpful:
4.0 out of 5 stars
U.S. views other countries as clients and customers,
By A Customer
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This review is from: Propaganda, Inc.: Selling America's Culture to the World (Paperback)
This book is lively and informative. I would say "shocking," but nothing shocks me anymore. If the author is correct, the USIA is a sort of shadow embassy of the U.S., selling skewed, altered, and sometimes false views of this culture to other countries, the intent being, in the end, to drum up business for American companies. There is nothing altruistic or moral about the agency's goals, just the crass ideal of selling American pop culture abroad while Americans themselves are kept totally in the dark about the agency's doings. What is sad is that, if Americans knew what the USIA was up to, they probably wouldn't care.
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