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Propaganda & Persuasion Paperback – April 12, 2011

10 customer reviews
ISBN-13: 978-1412977821 ISBN-10: 1412977827 Edition: Fifth Edition

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Editorial Reviews

Review

Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc --Amazon Review --This text refers to an alternate Paperback edition.

About the Author

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals.

Victoria O’Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University–Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her PhD from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children’s stories about Gabriel. She is currently writing a novel about Ireland.

 

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Product Details

  • Paperback: 464 pages
  • Publisher: SAGE Publications, Inc; Fifth Edition edition (April 12, 2011)
  • Language: English
  • ISBN-10: 1412977827
  • ISBN-13: 978-1412977821
  • Product Dimensions: 8.9 x 6 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #129,442 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

25 of 29 people found the following review helpful By TitaniumDreads on June 16, 2005
Format: Paperback Verified Purchase
The overwealming impression that I got from the Propaganda and Persuasion was that it was muddled and poorly put together. I would probably rate it at three stars but there are enough gems in this to justify a four. Even though the flow of the book is clunky you will end up taking away a lot from it.

My first complaint is that the book spends a lot of time tripping over the definition of propaganda. There is obviously quite a bit of rigorous academic debate on exactly what propaganda is but the book has trouble deciding how, when and in what format it wants to present the debate. Rather than coming up with a coherent, consistently used definition of propaganda (or even multiple definitions that are used in parallel) it haphazardly loops back on itself covering the same information two and three times.

I think this accounts for roughly 75-100 extra pages that would have been more useful as examples of propaganda throughout the ages, more rigorous analysis using the constructs presented, or even just pictures. The book has a few very cool pictures of propagandistic architecture, art, and old posters from wars. I would have been much happier with more pictures of actual propaganda that were deconstructed using the theories presented.

Coverage of the propaganda leading up to and through the first gulf war was better than nothing but certainly not what I would expect from academic material. The authors managed to strip down a fairly interesting subject into kind of blah coverage. It should also be noted that this book covers a reasonably basic view of history, something that might be suitable for first or second year undergraduates. That's not a complaint per se, just something you should know.
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3 of 3 people found the following review helpful By Santi Tafarella on October 23, 2007
Format: Paperback Verified Purchase
This book functions as an excellent outline for reflecting on rhetoric and propaganda through the ages. The authors review the history and literature of propaganda pretty thoroughly. Not much scholarship on the subject seems to have escaped their attention. You can use the references at the back of the text as a good guide to all the major academic books and articles on propaganda (at least those that have been written over the past fifty years).

After attempting to define propaganda, the authors devote the first half of the book to a historical survey of the subject, from ancient times to the present. The second half of the book is devoted to an analysis of the techniques of propaganda. My only negative critique of this book is that the authors are not fluid writers. But this did not put me off from reading the book in its entirety. I'm often impatient with awkward wording, or choppiness of phrase in a book, but the authors' thoroughness of documentation, and their commitment to survey and summarize the academic literature thoroughly, makes the text worthy of close (if sometimes painful) reading.
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1 of 1 people found the following review helpful By bap on November 11, 2013
Format: Paperback
Jowett & O'Donnell's book has become a sort of standard text in the teaching of propaganda, which is good, but it is not the best book to teach from nor from which to learn. Plus it's pricey--Sage, the publisher, as a foremost academic publisher, has, as academic publishers do, taken advantage of the academic captive market. Nevertheless, I especially recommend the chapter about how to analyze a propaganda campaign. It provides a step-by-step procedure that leads a student to the discovery and appreciation of the multi-dimensionality of modern propaganda campaigns. This chapter achieves, probably, the only lingering effect of having read the book. I have tried to use this book in teaching graduate and undergraduate courses in Persuasion and Propaganda, and while it has good chapters, it lacks what might be called "residual effect" --there is no great significant synthesis. Nor does it chill the soul (like Jacques Ellul's great book,Propaganda: The Formation of Men's Attitudes; and it does not, excepting the chapter mentioned above, lend itself to application. I know whereof I speak, being the author of The Ten Commandments of Propaganda, and a Professor of Communication. Nevertheless, writing a comprehensive book on Propaganda is, to say the least, difficult. Jowett and O'Donnell provide point of ingress into the field of propaganda studies (my field), but achieve little in the way of grand effect. They write like social scientists.Read more ›
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By Nathan on August 27, 2014
Format: Paperback Verified Purchase
The topic's of propaganda and persuasion are interesting. This book presents good examples of how each and why they are so effective. A must read in my opinion for anyone who want's a deeper under standing of these arts.
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7 of 11 people found the following review helpful By rodrens@sprintmail.com on August 11, 1997
Format: Paperback
Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc
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