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PROPEL is the one business marketing book everyone must read!
Propel really dives into the strategy of marketing so business owners can make smarter moves without getting caught up in all the latest hype.
The Story element is about creating your brand package, finding customer segments and target markets, and customer relationship management.
Propel is easy to read, understand and follow. The readability of the book encourages to reader use Propel as a guide to successful implementation of its principles. Read morePublished 4 months ago by Patt Lathan
Everyone should read this book. Ms. Keyes unique ability to present relevant marketing tactics and insight in a intelligent and applicable way will have you wishing you picked up... Read morePublished 4 months ago by Andrew
Whitney is both clear and colorful in her description of a successful marketing plan. Her prescriptive approach makes it easy for anyone new to marketing, and business ownership,... Read morePublished 5 months ago by Claudia Galea
Whitney was the keynote speaker at the Seattle Women's Business Exchange. She shared her career path with us, all the ups and the downs. Read morePublished 8 months ago by Larissa Vidal
A great tool for marketing professionals. Keyes offers many clear and helpful marketing tips to help grow your business! A must read!Published 8 months ago by Liz Roland
I am currently working with a company on re-branding and this book was an excellent first read. Just by reading the first chapter we had a checklist a mile long to get started on. Read morePublished 11 months ago by Cody S Kratzer
As a certified finance geek, marketing is absolutely NOT one of my fortes. It scared me, confused me and, as such, I ignored it. Read morePublished 12 months ago by Debbie Todd
If you need an additional boost with in your marketing strategy, pick up this book to get you going. There are many good ideas and ways to think about growing
your business. Read more
I got this book at a panel discussion that Ms. Keyes facilitated. I am always skeptical about 'steps to success' books, and probably would not have read this if I hadn't heard the... Read morePublished 13 months ago by Lisa Stowe