Prospect Research: A Primer for Growing Nonprofits [Paperback]

Cecilia Hogan (Author)

Book Description

ISBN-10: 0763725803 | ISBN-13: 978-0763725808 | Publication Date: June 1, 2003

Written by a prospect researcher, this unique book provides you with tips you need to find your next major gift donors, including step-by-step instructions.

Product Details

• Paperback: 390 pages
• Publisher: Jones and Bartlett Publishers, Inc. (June 1, 2003)
• Language: English
• ISBN-10: 0763725803
• ISBN-13: 978-0763725808
• Product Dimensions: 9.3 x 6.2 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #501,880 in Books (See Top 100 in Books)
  • #60 in Books > Business & Investing > Small Business & Entrepreneurship > Raising Capital

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Customer Reviews

Most Helpful Customer Reviews

25 of 25 people found the following review helpful:

5.0 out of 5 stars Research Delight, August 3, 2003

By 

Christopher Carnie, Factary Europe (Barcelona, Spain) - See all my reviews

This review is from: Prospect Research: A Primer for Growing Nonprofits (Paperback)

One of America's most experienced prospect researchers has written the mother-lode on research in fundraising.

Cecelia Hogan's new book is 390 pages of pure value - for fundraisers, researchers, managers and suppliers. Although written primarily for an American audience, its value lies in its cool, concise, cautious approach to research, from day one to the end of your campaign.

Cecelia makes her mark early in the book with a 20-page treatise on the ethics of research. This moral (but not moralizing) tone pervades the book, reminding us to respect our donors and to focus on using "the first philanthropic dollar raised to efficiently identify the next."

The heart of the book is a series of chapters about research techniques. Covering "research math," building a pool of prospects, screening, tracking and managing research, these sections will be of value to researchers from Belfast to Bologna and from Alaska to Adelaide. The techniques that Cecelia describes are applicable in all of these places, even if the sources cited may be American. And experienced researchers will find plenty of value; I found new techniques, new sources, and, new ways of looking at research in this book.

Included in the book is a series of useful appendices including a glossary and models for the paperwork associated with research, as well as more US sources of information and help.

The book is well edited and produced, leaving me with just one gripe - Cecelia's over-use of the first person plural. We don't need to write like that all the time, Cecelia. Good writing can include a passive tense or two.

Whether you are a fundraiser, a researcher or a manager, buy this book and learn all about prospecting from an expert.

6 of 6 people found the following review helpful:

5.0 out of 5 stars One of the best resources available, May 12, 2007

By 

Susan M. - See all my reviews

This review is from: Prospect Research: A Primer for Growing Nonprofits (Paperback)

Prospect Research: A Primer for Growing Nonprofits is one of the best resources available for those who are new to prospect research, for those who need a refresher or for development officers looking for research guidance. It provides the basics (who, what, when, why, where & how)in easy-to-understand terms and format as well as sample forms. In addition, it takes the process one step further with explanations and ideas for prospect management and tracking. All the information you need to build and/or improve your organization's prospect research department operation.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Re-Introduction into Development Research, May 9, 2006

By 

anonymous - See all my reviews

This review is from: Prospect Research: A Primer for Growing Nonprofits (Paperback)

After a 7 year absence, I reentered the field of prospect research in 2003 just when this book came out. I can't say enough how much it helped me reacquaint myself with traditional research methods as well as introducing me to the many new information research, management, and analysis processes that technology has inspired.

Not sure if I'll stay in prospect research, but will definitely keep the book!