The Prosperity Equation [Hardcover]

James A. Ziegler (Author)

Book Description

Publication Date: May 7, 2001 | ISBN-10: 0970545436 | ISBN-13: 978-0970545435

This book is the entrepreneur's road map to wealth. It is filled with ideas on how to start and grow a profitable business. The author interweaves his personal story with the "pillars of prosperity" that made him a success. It divulges specific strategies, technologies, advertising and promotion tips and shares how best to market and manage your customer base.

Editorial Reviews

About the Author

James A. Ziegler is an accomplished professional speaker and consultant who conducts many nationwide keynote speaking engagements and private programs through his business Ziegler Dynamics, Inc. He is a working professional who helps organizations discover the power of leveraging relationships into increased sales and profits. He is a columnist for Dealer magazine and has been quoted as an expert in his field on national television and in the news media. Through programs, books, videos and articles, Jim shares his message of prosperity with others.

Product Details

• Hardcover: 166 pages
• Publisher: Peach State Pr Inc (May 7, 2001)
• Language: English
• ISBN-10: 0970545436
• ISBN-13: 978-0970545435
• Product Dimensions: 9.1 x 6 x 0.8 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #3,556,908 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars In Your Face Advice You Can Use, March 18, 2002

By 

Marilynn T. Mobley - See all my reviews

This review is from: The Prosperity Equation (Hardcover)

Mr. Ziegler writes like he speaks. He's in your face, straightforward and unapologetically candid about his rags to riches story. He starts by noting that wealth and prosperity are not the same thing, then explains the difference by taking the reader through the four "pillars of prosperity" that have made him the successful entrepreneur he is today. He is generous in offering very specific tactics and techniques anyone can use to achieve similar success. If you're serious about your business and want to attain or retain a lifestyle beyond your dreams, read this book. It won't take long to read, but the ideas can be used forever.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Highly Recommended, July 1, 2001

By 

David Humes (Nashville, TN USA) - See all my reviews
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Amazon Verified Purchase

This review is from: The Prosperity Equation (Hardcover)

I am currently a professional speaker and trainer (Internet Marketing, computer graphics, and web design). Having also been a professional drummer for over 25 years, I can tell that Jim Ziegler writes like I like to play the drums: balls to the wall with intensity and passion and taste when appropriate. He pulls no punches. This book is not for the meek at heart.

If you want the truth about what it takes to be prosperous and to find out if you have what it takes, read this book. If you want some book on theory, you won't find it here.

I'm an avid reader and enjoyed Mr. Ziegler's candor and sincerity. He doesn't make apologies for wanting to win big in the game of making money. He tells us how he did it and gives us great business "nuts and bolts" how-to advice, welcoming any competition, because in his mind, there isn't any (competition) when you follow the "Equation". Highly recommended.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Here's a Map...But Are You Up to the Journey?, June 8, 2001

By 

Robert Morris (Dallas, Texas) - See all my reviews
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This review is from: The Prosperity Equation (Hardcover)

This is not a book from which everyone will derive substantial benefit because many (most?) people who read it will probably not be willing to sustain the necessary commitment to the "equation" Ziegler shares. (I am reminded of the aphorism "The harder I work, the luckier I get.") If you are among those who believe that there are certain "secrets", "keys", "short-cuts", etc. to achieving quantifiable goals of wealth and success in life, and can thereby achieve the freedom permitted by a great lifestyle and peace of mind, you need to re-think your values. However, if you are sincerely (indeed passionately) determined to improve both the quality of your life and of your lifestyle, this could well be the one of the most important books you will ever read. According to Ziegler, all successful people have four common characteristics: Attitude, Desire, Work Ethic, and Competency. These are the "cornerstone pillars" of Ziegler's Prosperity Equation. On a scale of 1-10 with 10 being the highest possible rating, how do you measure yourself in terms of each of the four? Now consider what Ziegler refers to as "peripherals": gather people, define your vision, leverage other people's experience, see change as a challenge, make quick and accurate decisions, have a lasting and meaningful relationship, saturate your mind with success, know God, have honor, invest your money back into the business, see each person as an individual, embrace technology, and manage multiple projects. Once again, rate yourself on a scale of 1-10. If you gave yourself (on average) a nine for each of the "cornerstone pillars" and "peripherals", you either do not need this book or are in an advanced stage of denial.

But if your average rating is in the 4-7 range, Ziegler has much of value to share with you. First, he shares his thoughts about attitude ("Get Your Mind Right!"); next, he reviews relevant experiences (both good and bad) in his life ("My Story"); then he suggests how his reader can apply in her or his own life an appropriate combination of strategies and tactics ("Getting Ready to Get Ready"); and finally, Ziegler addresses the reader's need to promote himself or herself effectively ("Advertising and Marketing and Sales...Oh My!") and then provides a Bibliography of suggested readings for additional study. My strong suggestion is that, after completing Part One, the reader take what Ziegler calls "a naked look" and conduct, in effect, a self-audit in terms of the "cornerstone pillars" and "peripherals." Then read the remaining three Parts. Next, formulate a list of specific personal and professional goals as well as a detailed Action Plan to achieve them. Then re-read the book before implementing the Action Plan.

Expect disappointment, frustration, "combat fatique", and temporary setbacks. (Keep in mind that the Chinese character for the word "crisis" has two meanings: peril and opportunity.) Learn from mistakes. Modify your Action Plan to accommodate unexpected developments. Meanwhile and at all times, sustain your commitment to each of the four "cornerstone pillars." They will support you, especially during difficult times when you need them most. Ziegler wishes you "Good Luck!" and so do I.