Customer Reviews

Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

This book could be useful to the right reader. The emphasis is legal/trademark. It's a mini-text heavy on tradmark basics, definitions and court decisions. Franklin provides guidance on topics like trademark process and the differences between a copyright, trademark, etc.. Ir addresses the legal aspects of how to keep your trademark from becoming a generic word as was the fate of Xerox (we all should have such problems.) The book would probably be a good intro/reference for law students or paralegals but as a marketing mgr for a small company it wasn't what I was looking for.

Mr. Franklin's book is an essential resource for every lawyer and business executive. Mr. Franklin attempts to use every day language to describe the complex legal issues involved in protecting a busdiness's trademark and succeeds masterfully. The book is clear, concise and comprehensive. If your business has trademark or trade name worth protecting, you need to read this book.

Written by private practice lawyer Talcott J. Franklin, Protecting The Brand is a concise, no-frills, instructional guide to promoting, maintaining, protecting, and utilizing trademarks while insuring and safeguarding that brand name and its consequent recognition value in the highly competitive market place. Individual chapters cogently address the general use of brands, brand strategy, trademark enforcement, brand standards, risks and benefits of licensing, and more. Protecting The Brand is very highly recommended reading -- especially for anyone with an intellectual or product-based concept to protect.

Mr. Franklin's book provides a wonderful guide to Trademark law that is appropriate for attorneys, students, and businesses alike. As an attorney, I found the book insightful. As a teacher, I found the tone of the book appropriate for my students. It is easy to read, straightforward, and enlightening. I recommend this book to any business owner who is seeking to learn more about Trademark law and protect their brand.