Quantity:


	Amazon Prime Free Trial required. Sign up when you check out. Learn More

More Buying Choices

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Protecting Your Company Against Competitive Intelligence [Hardcover]

John J. McGonagle (Author), Carolyn M. Vella (Author)

Price:	$102.95 & this item ships for FREE with Super Saver Shipping. Details
Deal Price:
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Friday, February 3? Choose One-Day Shipping at checkout. Details

Book Description

Publication Date: January 30, 1998

As businesses learn more about competitive intelligence (CI) and how to use it, the ferocity of competition rises to a new level. Naturally, people will seek ways to protect themselves and their organizations against CI, but how? McGonagle and Vella, specialists in CI and what can be called CI countermeasures, have studied the problem from its beginning, and now offer corporate executives and executives in public and nonprofit organizations a portfolio of strategies and tactics. Each one is designed to meet two mutually important criteria: self-protection against the competitive intelligence activities of others, but also the freedom and mobility needed to maneuver in the marketplace. The result, a so-called "cloaking program," allows an organization to become significantly less visible to its competitors, and can therefore compete more effectively against them. Including full details on the new Economic Espionage Act of 1996, this book is an extremely useful resource for executives throughout the public and private sectors. McGonagle and Vella maintain that there is nothing illegal about protecting an organization against competition. They argue that businesses can and should restrict the information available to others--available legally and ethically from newspapers, for example, or from an organization's annual reports. The authors' aim is for organizations to respond to CI's advances by making it more difficult for competitors to learn about them. They begin by explaining how CI data collection works and the analytical tools that are most effective and commonly used. They then develop the basic precepts for establishing and managing a "cloaking" program, that is, a way for a business to protect key pieces of competitively sensitive information by the same legal and ethical means others are using to discover it. Well written and easily accessed, Protecting Your Company Against Competitive Intelligence is important information not only for experienced CI professionals and those who aspire to such positions, but also for executives with general management responsibilities.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } As businesses learn more about competitive intelligence (CI) and how to use it, the ferocity of competition rises to a new level. Naturally, people will seek ways to protect themselves and their organizations against CI, but how? McGonagle and Vella, specialists in CI and what can be called CI countermeasures, have studied the problem from its beginning, and now offer corporate executives and executives in public and nonprofit organizations a portfolio of strategies and tactics. Each one is designed to meet two mutually important criteria: self-protection against the competitive intelligence activities of others, but also the freedom and mobility needed to maneuver in the marketplace. The result, a so-called "cloaking program," allows an organization to become significantly less visible to its competitors, and can therefore compete more effectively against them. Including full details on the new Economic Espionage Act of 1996, this book is an extremely useful resource for executives throughout the public and private sectors. McGonagle and Vella maintain that there is nothing illegal about protecting an organization against competition. They argue that businesses can and should restrict the information available to others--available legally and ethically from newspapers, for example, or from an organization's annual reports. The authors' aim is for organizations to respond to CI's advances by making it more difficult for competitors to learn about them. They begin by explaining how CI data collection works and the analytical tools that are most effective and commonly used. They then develop the basic precepts for establishing and managing a "cloaking" program, that is, a way for a business to protect key pieces of competitively sensitive information by the same legal and ethical means others are using to discover it. Well written and easily accessed, Protecting Your Company Against Competitive Intelligence is important information not only for experienced CI professionals and those who aspire to such positions, but also for executives with general management responsibilities.

Editorial Reviews

Review

“This book couldn't be timelier. As McGonagle and Vella point out, the growth of the CI profession over the past decade means that every company must be on guard....All told, McGonagle and Vella have produced a fine resource for anyone interested in keeping rivals from obtaining the competitive advantage that systematic competitive intelligence can produce.”–Competitive Intelligence Review

“...this is an interesting, informative book which is well worth reading...”–Journal of Business-to-Business Marketing

About the Author

JOHN J. McGONAGLE is Managing Partner of The Helicon Group and CAROLYN M. VELLA is Helicon's Founding Partner.

Product Details

Hardcover: 176 pages
Publisher: Quorum Books (January 30, 1998)
Language: English
ISBN-10: 1567201172
ISBN-13: 978-1567201178
Product Dimensions: 9.5 x 6.6 x 0.9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #162,385 in Books (See Top 100 in Books)
- #34 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial
- #42 in Books > Business & Investing > International > Global Marketing

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's John J. McGonagle Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

Inside This Book (learn more)

First Sentence:
Deciding to set up and operate a cloaking program is a response to the development and importance of competitive intelligence. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cloaking program, cloaked competitor, good faith competitors, business disinformation, foreign instrumentality, competitively sensitive information, trade secret misappropriation, competitive intelligence, intelligence professionals, reasonable royalty, secret protection, improper means, economic espionage, intelligence analysis, order injunction

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Campbell Soup, Business Week, New York, Associated Press, The Wall Street, Food Lion, Pepperidge Farm, Philadelphia Inquirer, Information Week, Mellon Bank Corporation, Occam's Razor, World Report, Sun Tzu, United States, Cloaking Precepts, Postal Service

New!
Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 20 books:

War by Other Means: Economic Espionage in America by John J. Fialka on page 24, page 96, and Back Matter
Advances in Competitive Intelligence by John E. Prescott in Back Matter (1), Back Matter (2), and Back Matter (3)
Global Perspectives on Competitive Intelligence: Co-Published with the Society of Competitive... by John E. Prescott in Back Matter (1), Back Matter (2), and Back Matter (3)
The Art and Science of Business Intelligence Analysis (Advances in Applied Business Strategy Supplement 2, 1996) Part B: Intelligence Analysis and Its Applications in Back Matter (1), Back Matter (2), and Back Matter (3)
A New Archetype for Competitive Intelligence by John J. McGonagle on page 7, Back Matter (1), and Back Matter (2)

See all 20 books this book cites

4 books cite this book:

The Internet Age of Competitive Intelligence by John J. McGonagle on 7 pages
The Manager's Guide to Competitive Intelligence by John J. McGonagle in Front Matter
Managing Frontiers in Competitive Intelligence by Craig S. Fleisher in Back Matter
Harnessing the Power of Intelligence, Counterintelligence & Surprise Events by Alain Paul Martin in Back Matter

Books on Related Topics (learn more)

Silent Warfare by Abram N. Shulsky

Discusses:

Competitive Intelligence by Larry Kahaner

Discusses:

Competitive Intelligence For The Competitive Edge by Alan F. Dutka

Discusses:

Nondisclosure Agreements by Richard Stim

Discusses:

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }