This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.
Protecting Your Company's Intellectual Property
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Book Description
Editorial Reviews
From Library Journal
The boom in technology-based industries has created enormous growth in the field of intellectual property. The purpose of this book is to help companies understand what their intellectual property is and how to protect it. Attorney Bouchoux discusses trademarks, patents, copyrights, and trade secrets. She explains how rights arise under each, what can be protected, and what procedures need to be undertaken to ensure protection. Emerging issues, such as how to obtain and protect domain names, protecting web site content from infringement, electronic publishing, downloading music from the Internet, and protection of multimedia works, are all covered in light of business trends and the current state of the law. A chapter on internal audits will help readers conduct an inventory of their intellectual property assets. Bouchoux presents the information succinctly and with a clear understanding of the practical problems encountered by those managing intellectual property. Highly recommended. Joan Pedzich, Harris Beach, LLP, Rochester, NY
Copyright 2001 Reed Business Information, Inc.
Copyright 2001 Reed Business Information, Inc.
Review
"Bouchoux presents the information succinctly and with a clear understanding of the practical problems encountered by those managing intellectual property." -- Library Journal
"The issue of intellectual property and its protection is a growing concern,and Deborah E.Bouchoux's new book addresses this topic thoroughly." -- Black Enterprise Magazine
This book presents a concise yet comprehensive discussion of the four key areas of intellectual property-copyrights,trademarks,patents and trade secrets. -- BizLife May 2002
“ a good overview of intellectual property and its impact on your business, this book is the one to grab.” -- Online December 2001
"The issue of intellectual property and its protection is a growing concern,and Deborah E.Bouchoux's new book addresses this topic thoroughly." -- Black Enterprise Magazine
This book presents a concise yet comprehensive discussion of the four key areas of intellectual property-copyrights,trademarks,patents and trade secrets. -- BizLife May 2002
“ a good overview of intellectual property and its impact on your business, this book is the one to grab.” -- Online December 2001
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Excellent IP overview for managers and investors,
By tahoedenizen "tahoedenizen" (Incline Village, NV United States) - See all my reviews
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This review is from: Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets (Hardcover)
This book offers a comprehensive overview of intellectual property issues, suitable for (among others) high-tech executives, entrepreneurs, and investors in early stage companies (all of which describe me). Its coverage includes trademarks (6 chapters, 70 pages), copyrights (5 chapters, 68 pages), patents (4 chapters, 40 pages), and trade secrets (1 chapter, 18 pages), plus chapters on unfair competition, owning IP created by employees and independent contractors, and conducting internal IP audits. I have experience with software copyrights and biotechnology patents; this book is fairly strong on the former, but only briefly mentions the latter. The material on internal IP audits is rather brief (12 pages) but includes a fairly good audit checklist, and an action plan for protecting a company's IP; also, the first chapter should be required reading for managers, since it points out the many places in a business where valuable IP may be found, department by department.The writing is very clear -- certainly not "obtuse" as one reviewer claimed -- and the book is quite current, with good coverage of the Internet's impact on copyright and other IP issues, and coverage of recent changes in the law such as the Digital Millenium Copyright Act. The book is a high-level overview for managers rather than a lawyer's or practitioner's guide, but it does describe the application process for trademarks, copyrights, and patents, all in reasonable detail. Yet this book is just 250 pages of highly readable text -- not a huge tome -- which I think makes it suitable for managers, early stage investors, or board members, especially in high-tech companies.
8 of 10 people found the following review helpful:
5.0 out of 5 stars
Highly Recommended!,
This review is from: Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets (Hardcover)
In the interests of safety, we'll refrain from quoting this fine book by Deborah E. Bouchoux, a specialist in intellectual property who teamed with AMACOM to create that rarest of volumes: a straightforward book about law that is simple to read (it's a formula she should patent). This comprehensive volume covers the nuts and bolts of U.S. patent and trademark law. It also gives advice on how to protect your intellectual property and avoid infringement, and reports on the latest patent trends in high tech. Of most concern for general business managers, Bouchoux reviews how (and why) to conduct intellectual property audits within your organization. With intellectual property emerging as the new corporate treasure of the knowledge economy, we [...] suggest that research and development managers and executives of every stripe study this volume carefully. Why should your attorney be the only one who understands what you really own?
4.0 out of 5 stars
good stuff!,
This review is from: Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets (Hardcover)
item shipped on time. Arrived in good condition - thanks for the smooth transaction!
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Inside This Book
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First Sentence:
Companies often fail to protect their valuable intellectual capital because they do not understand that even noncomplex items such as customer lists, names of products, and anticipated marketing plans are protectable. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
protectable under copyright law, copyrighted matter, nonsolicitation clauses, business method patents, reissue patent, accused device, commissioning party, product disparagement, trade secret owner, unlicensed software, copyright claimant, registration symbol, intellectual property assets, infringing mark, confusingly similar mark, actual confusion, patented item, utility patents, descriptive marks, federal registration, first sale doctrine, trade secret information, copyright applications, filing receipt, desist letter Key Phrases - Capitalized Phrases (CAPs): (learn more)
Protecting Your Company's Intellectual Property, Copyright Office, United States, New York, Disclosing Party, Paris Convention, Principal Register, Copyright Act, Supreme Court, Trademark Act, Burger King, International Class, Supplemental Register, Company Business, Lanham Act, Official Gazette, San Francisco, Statement of Use, Affidavit of Incontestability, Coca-Cola Company, Consumers Union, Dynamic Decisions Consulting, Emerging Copyright Trends, First Amendment, Library of Congress New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Companies often fail to protect their valuable intellectual capital because they do not understand that even noncomplex items such as customer lists, names of products, and anticipated marketing plans are protectable. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
protectable under copyright law, copyrighted matter, nonsolicitation clauses, business method patents, reissue patent, accused device, commissioning party, product disparagement, trade secret owner, unlicensed software, copyright claimant, registration symbol, intellectual property assets, infringing mark, confusingly similar mark, actual confusion, patented item, utility patents, descriptive marks, federal registration, first sale doctrine, trade secret information, copyright applications, filing receipt, desist letter Key Phrases - Capitalized Phrases (CAPs): (learn more)
Protecting Your Company's Intellectual Property, Copyright Office, United States, New York, Disclosing Party, Paris Convention, Principal Register, Copyright Act, Supreme Court, Trademark Act, Burger King, International Class, Supplemental Register, Company Business, Lanham Act, Official Gazette, San Francisco, Statement of Use, Affidavit of Incontestability, Coca-Cola Company, Consumers Union, Dynamic Decisions Consulting, Emerging Copyright Trends, First Amendment, Library of Congress New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
- Modern Intellectual Property by Michael A. Epstein in Front Matter
- Brad Pitt: The Illustrated Story on page 77
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