Braun's work has a strong psychological focus on the ramifications of social change--with emphasis on modernization for meeting the psychological needs of the people involved. What is unique about the work (it represents the collaboration of seven scholars in such fields as philosophy, psychology, sociology, and political science) is that it makes a serious attempt to provide a realistic and relevant framework of analysis for interpreting the way the human personality reacts to strain and pressure, including cultural and social change. As societies become increasingly bureaucratic, anonymous, and materialistic, and social relationships become increasingly segmented rather than holistic, it is important to study how basic human needs are fulfilled and how personalities are molded.
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About the Author
JEROME BRAUN is an interdisciplinary scholar who has written primarily on culture and personality, and alienation in modern society.
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