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The Psychology of Attitude Change and Social Influence 1st Edition

2 customer reviews
ISBN-13: 978-0070728776
ISBN-10: 0070728771
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Product Details

  • Series: McGraw-Hill Series in Social Psychology
  • Paperback: 437 pages
  • Publisher: McGraw-Hill; 1st edition (1991)
  • Language: English
  • ISBN-10: 0070728771
  • ISBN-13: 978-0070728776
  • Product Dimensions: 6.3 x 0.1 x 9.3 inches
  • Shipping Weight: 2.8 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #228,868 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Todd I. Stark VINE VOICE on February 5, 2011
Format: Paperback Verified Purchase
I 've been studying social psychology for years and I've remained fascinated by it since college, and have read dozens of texts on the subject. I bought this text because I like Zimbardo's clear informal style of writing and I suspected this might be a good reference book to give to my son who is studying psychology. I was surprised that when I received the book and started reading it, I found it so outstanding and I bought another copy just for myself.

The thing that makes this book so outstanding to me is that it doesn't just list the principles or theories of influence, it actually organizes them into something I didn't even realize existed: a single relatively coherent framwork for persuasion and social influence. The authors choose several particularly comprehensive and robust models such as the "Theory of Reasoned Action" and the "Attitude Systems" model to help organize their book into a systematic explanation of how and why influence works. The result is that they manage to tie together a vast diversity of theories into a reasonable framework for study.

The book starts off making the critical distinction between attitudes, behaviors, thoughts, emotional evaluations, and intentions, and introduces the crucial concept that these are all linked together in various ways. The resulting general model is an enormous help in understanding the various many experimental results and theories that the authors introduce in later chapters.

Second, after introducing the general model, the book begins with how behavior changes from situational forces independently of attitudes or beliefs.
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5 of 22 people found the following review helpful By Chris O'Leary on November 6, 2001
Format: Paperback
This is a good book, but I like Cialdini's "Influence" better. It is more practical.
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