This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Are you studying persuasion?,
This review is from: Psychology of Attitudes (Paperback)
If you are learning about attitudes and attitude theory and want an all-in-one classic this is for you! Extremely well written and organized. This will be a solid reference book for many years to come. Just a note to other grad students... this WILL help you with your comprehensive exams.
4 of 5 people found the following review helpful:
4.0 out of 5 stars
A good textbook on the study of attitudes.,
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This review is from: Psychology of Attitudes (Paperback)
A clear, consice study on the methodology and current research in the field of attitudes. Detailed information providing a strong background knowledge of the topic while still accessable to those who do not have a great deal of prior knowledge in the field.
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