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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Media Psychology,
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This review is from: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology) (Hardcover)
For students or professionals in the field of media psychology, this book serves as an essential reference guide providing a wide, yet detailed inspection of entertainment media's effect on unconscious consumers. Although a required text for some courses of study, we found this literature necessary and quite informative. |
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology) by L.J. Shrum (Hardcover - September 1, 2003)
$110.00 $101.98
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