Customer Reviews

The Psychology of Network Marketing

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Upon opening this book, one will immediately realise the lack of a content page. According to the author, the book was written in this way so that one would have to read the entire book cover-to-cover in order to make any sense of it, and he is confident that anyone who wants to know, badly enough, what network marketing is all about will do exactly that.

There are twenty principles of network marketing in the book, and these can be grouped broadly into service and leadership categories. In the service category, the author explains the higher concepts of service to humanity and why this is essential to success in network marketing. In the leadership category, he justifies the hard work and sacrifices a person must make in order to become the most vaunted of leaders: a leader of people.

Throughout the book, the author cautions against falling into the habit of the ways of the false leader, or Zirconia as he calls them. He lashes out critically against people who would call themselves leaders and then leave all the work for their followers to do. He stresses time and again that while a true leader, a Diamond, and a Zirconia look the same on the surface, only the Diamond will truly succeed in uplifting the lives of others, while the Zirconia will leave a trail of failed ventures as he shifts to the next opportunity offering easy rewards for almost no work.

The book itself is easy to read, with a flowing, conversational style of writing that makes one feel that the author was speaking to one directly. Personal anecdotes, from the lives of the author himself and the people he has personally known, as well as those of famous personalities in human history, are interspersed throughout the book, and provide a touching and human side to the concepts they are used to convey.

All in all, this book is an excellent read and is a must-have for the serious network marketer wants to succeed, not only in terms of money, but also in terms of improving the lives of others, and leading them on to greatness.

I recently had the pleasure of meeting Drew Earl, and more importantly listening to him speak. His stories were inspirational, and he truely conveyed the feeling that his sole purpose for being there was there to help me (us). I got the same feeling while reading this book 2 days later. If the lessons in this book do not help you to make positive changes in your life, it is only because you do not want to change.

After my 5th time in 5 weeks listening to Drew's "Psychology of Network Marketing" I honestly feel I'm on my way to a successful future. I'm 48 years old and have tried many times to follow through on building an organization in MLM. With Drew's help I'm focused on achieving my goals by reading them daily and constantly writing 'positive affirmations' to keep my attitude soaring. It is easy to understand why he is such a success in life.

My name is Gabriela Earl. I am the wife of the author and am his biggest fan, and have been for the past 29 years. He practices what he preaches, but most importantly truly cares about people. He lives his life by the motto that "The things we do for ourselves die with us...and the things we do for others, carry on for all eternity". The book will change your life and will inspire you to get out of the city of compromise and onto the city of possibilites. This is a must read not only for network marketers but for everyone wanting to excel in any endeavor. We have lived this book together in the past 25 years of working in the network marketing industry . It is not a how to book, it is a book of who you need to become to work your busienss through attraction vs. promotion. Follow the precepts of this book and you will begin to attract everything you ever wanted in life...We have...

This man is a teacher of mind and soul
His destiny is to help us unfold
The gifts God has laid in our control
He writes of physical laws to success
He lives and breathes each law he bestows
Take heed to the words you read in his books
They will transform your heart and soul.